NEWS FROM idig

Hashtag Best Practices 2017

  • Posted by gobbletygoop
  • On June 15, 2017
  • 0 Comments
  • facebook, Hashtag, Instagram, Twitter
Hashtags can be a divisive social media tool. Some embrace the # symbol while others are completely mystified about its purpose and power. When used correctly, hashtags can increase engagement and brand awareness; however, if overused, cluttering your post with unnecessary tags can annoy your audience. Assess how well you’re using this powerful marketing tool […]
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Significant Evolutions in eCommerce

  • Posted by gobbletygoop
  • On June 9, 2017
  • 0 Comments
  • eCommerce, facebook, marketing strategy
A few months ago, Facebook made an announcement that Store, their online eCommerce platform, now allows customers to make purchases without leaving Facebook and they’ve made improvements to allow the Store to be more mobile-friendly. This is an improvement from the previous iteration, where users had to leave Facebook to complete a purchase.
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Content is (Still) King – Make Sure You’re Producing High Quality Content

  • Posted by gobbletygoop
  • On May 31, 2017
  • 0 Comments
  • content marketing, engagement, marketing strategy, tips
In the last few weeks, we’ve been highlighting some of the technologies at the CES (Consumer Electronics Show) and how they’ll impact marketing this year and well into the future. Interestingly, one theme emerged this year that didn’t rely on a new technology—the demand for high quality content. In a year dominated by fake news […]
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Meet Alexa—The Future Voice of Marketing

  • Posted by gobbletygoop
  • On May 26, 2017
  • 0 Comments
  • Amazon, Future of Marketing, technology
The CES (Consumer Electronics Show) in January highlighted a number of technologies that will have a big impact on marketing in the future and 2017. One of the most talked about gadgets this year was Amazon’s Alexa. It wasn’t new to the show—it debuted two years ago—but Alexa got a lot of press for the […]
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