NEWS FROM idig

Online Reviews Part 2: Navigating the World of Paid Fake Reviews

  • Posted by gobbletygoop
  • On March 29, 2017
  • 0 Comments
  • facebook, Fake Review, google, Online Review
Last week, we discussed the importance of online reviews for your business, both for your bottom line and your reputation. However, it can be time-consuming to persuade customers to post reviews and to continuously monitor the reviews you’ve acquired on different sites. In an effort to circumvent the time commitment, some businesses take a shortcut […]
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Online Reviews Part 1: Importance and Overview of Review Sites

  • Posted by gobbletygoop
  • On March 23, 2017
  • 0 Comments
  • facebook, google, online reviews, yelp
Online reviews are critical for a business, as consumers increasingly rely on them to guide their decision-making. Positive reviews can increase sales and build trust for your brand, while negative reviews can scare off potential customers and chip away at your brand’s reputation.
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What are Facebook’s Mid-Roll Ads?

  • Posted by gobbletygoop
  • On February 27, 2017
  • 0 Comments
  • Advertising, content marketing, facebook, social media, video
Video content took off wildly on Facebook in 2016 and granted yet another way for marketers to reach their audiences. With video content continuing to be the clear leader in digital marketing for 2017, it’s no wonder that video publishers and advertisers alike have been anxiously seeking ways to profit from the trend. Enter Facebook’s […]
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Social Media: How the Personal Affects the Professional

  • Posted by gobbletygoop
  • On February 15, 2017
  • 0 Comments
  • facebook, marketing strategy, social media, Twitter
Job applicants are always being advised to clean up their social media accounts prior to interviews. Having a public profile could cost you a dream position, as more employers are now using social media to screen candidates. Once hired, many businesses have social media policies for their employees — protecting their brand by clearly outlining […]
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