Meet Alexa—The Future Voice of Marketing

  • Posted by gobbletygoop
  • On May 26, 2017
  • 0 Comments
  • Amazon, Future of Marketing, technology
The CES (Consumer Electronics Show) in January highlighted a number of technologies that will have a big impact on marketing in the future and 2017. One of the most talked about gadgets this year was Amazon’s Alexa. It wasn’t new to the show—it debuted two years ago—but Alexa got a lot of press for the […]
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2017 Marketing Trends: Advertising in a Mixed Reality World

  • Posted by gobbletygoop
  • On April 26, 2017
  • 0 Comments
  • Advertising, marketing strategy, mixed reality, technology
The Consumer Electronics Show (CES) is an annual trade show where companies debut their cutting-edge technology and an innovation is unveiled. Over the next few weeks, we’ll look at some of the products and trends from the show that will have a big impact for marketers in 2017.
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Essentials For Building Your Brand With Social Media

  • Posted by gobbletygoop
  • On September 29, 2016
  • 0 Comments
  • Advertising, analytics, brand pages, content marketing, customer service, engagement, facebook, Instagram, marketing strategy, media, News, Oakville, social advertising, social media, Social Media Campaign, social media marketing, social networks, tips, Twitter
What are the building blocks and essentials for creating a successful social media base? Whether you’re selling a product, trying to gain followers or attempting to persuade people for a cause, your audience needs to be able to find you first:
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List of Marketing Trends to Watch

  • Posted by gobbletygoop
  • On September 16, 2016
  • 0 Comments
  • Advertising, analytics, brand pages, content marketing, customer service, facebook, google, media, Oakville, social marketing, social media, social media analytics, Twitter
If there is one thing we continue to learn in 2016, it’s that marketing is always evolving. Brands must focus on improving the customer experience and marketing in a digital-first world.
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Ways To Create Innovative Content

  • Posted by gobbletygoop
  • On September 9, 2016
  • 0 Comments
  • analytics, brand pages, content marketing, customer service, engagement, facebook, google, internet, marketing strategy, media, News, Oakville, SEO, social, social marketing, social media, social networking, viral video
When it comes down to manufacturing creative innovative content for your audience, it might be hard to come up with compelling things to say or do that will bring attention to your brand. You want enhanced credibility that people can go to source and understand.
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Engagement metrics—playing the numbers

  • Posted by gobbletygoop
  • On October 29, 2015
  • 0 Comments
  • data, engagement, engagement metrics, goals, recency, tips, visitor frequency
The most important aspect of any engagement metric is to understand what type of conversion you want to achieve through your marketing actions. For every campaign, you need a goal. This may sound obvious, but in a social networking world, the equation is not so easy. This is why so many companies struggle (and fail) […]
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What’s new in Facebook?

  • Posted by gobbletygoop
  • On May 5, 2015
  • 0 Comments
  • donate, facebook, facebook manager, News, safety check, social media, what's new
A lot. Facebook is constantly evolving its platform in order to keep things exciting for its users—and also to add some friendly competition with other platform services. Here’s a quick rundown on a few of the latest changes. In addition to Facebook pixels, Facebook introduced a new Ads Manager app for iOS devices. With more […]
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Facebook Conversion Pixels mean no more guesswork

  • Posted by gobbletygoop
  • On April 17, 2015
  • 0 Comments
  • conversion, CPC, CPM, facebook, pixels, social media, tools, tracking
Advertising on Facebook is a given. It remains the dominant social referral traffic site and not advertising there would be almost neglectful, a missed opportunity at the very least. The goal of advertising is to turn users into customers—it’s marketing for sales. And nobody knows more about Facebook’s data, well, than Facebook. Measuring ROI for […]
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Is Klout dead?

  • Posted by gobbletygoop
  • On April 10, 2015
  • 0 Comments
  • klout, social media
No, not yet, but they’ve definitely been riding the struggle bus for a very long time. Klout is a social media analytics app launched in 2008 that purports to rank individuals on their social influence. Kind of like Google’s pagerank, but for people. It gauges and tracks an individual’s impact on social channels. It reached […]
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Are you up for a Snapchat?

  • Posted by gobbletygoop
  • On December 15, 2014
  • 0 Comments
  • Advertising, audience, content marketing, marketing, Snapchat, social networking
Snapchat is a mobile app that allows users to snap a photo or a video, add a caption (or drawing) and send it to a friend. They’ll view it, laugh, and then the Snap disappears—like a mission impossible self destruct message. Users decide when sending how long the message will live for—between 1 and 10 […]
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