Essentials For Building Your Brand With Social Media

  • Posted by gobbletygoop
  • On September 29, 2016
  • 0 Comments
  • Advertising, analytics, brand pages, content marketing, customer service, engagement, facebook, Instagram, marketing strategy, media, News, Oakville, social advertising, social media, Social Media Campaign, social media marketing, social networks, tips, Twitter
What are the building blocks and essentials for creating a successful social media base? Whether you’re selling a product, trying to gain followers or attempting to persuade people for a cause, your audience needs to be able to find you first:
Read More

List of Marketing Trends to Watch

  • Posted by gobbletygoop
  • On September 16, 2016
  • 0 Comments
  • Advertising, analytics, brand pages, content marketing, customer service, facebook, google, media, Oakville, social marketing, social media, social media analytics, Twitter
If there is one thing we continue to learn in 2016, it’s that marketing is always evolving. Brands must focus on improving the customer experience and marketing in a digital-first world.
Read More

Ways To Create Innovative Content

  • Posted by gobbletygoop
  • On September 9, 2016
  • 0 Comments
  • analytics, brand pages, content marketing, customer service, engagement, facebook, google, internet, marketing strategy, media, News, Oakville, SEO, social, social marketing, social media, social networking, viral video
When it comes down to manufacturing creative innovative content for your audience, it might be hard to come up with compelling things to say or do that will bring attention to your brand. You want enhanced credibility that people can go to source and understand.
Read More

Why Google Reviews Are Important

  • Posted by gobbletygoop
  • On August 25, 2016
  • 0 Comments
  • Ads, Advertising, analytics, content marketing, google, marketing strategy, media, social advertising, social marketing, social media, social networks, tips
We look to Google to solve a lot of our day-to-day dilemmas. From browsing and booking an upcoming trip, to finding a business nearby, to forgetting the address of that same business and searching for it again – Google is there to help, along with their handy Google review system.
Read More

Why Brands Should Use Social Media

  • Posted by gobbletygoop
  • On July 13, 2016
  • 0 Comments
  • Advertising, analytics, brand pages, content, content marketing, customer service, engagement, facebook, google, social media, social media analytics, Social Media Campaign, social networks
We use it every day, from a tweet, a status update, a hashtag, a post or an upload everyone now in our society communicates with social media. Because it appeared so quickly and became something that the world relies on, social media has developed a reputation for being a non-existent marketing interest, therefore, making it […]
Read More

The Ripple influence is more than marketing theory

  • Posted by gobbletygoop
  • On November 26, 2015
  • 0 Comments
  • content marketing, digital marketing, layering marketing, leverage tools, marketing strategy, radio marketing, social marketing, the ripple effect, word of mouth
At idig, we believe in the ripple. It’s not a new theory to marketing, but one that we’ve dug out of our traditional marketing trunk and applied to the digitally social world of business. Today, word-of-mouth marketing exists at a more sophisticated level, and the ripple effect is faster, overlapping and almost has a conscience […]
Read More

The Top 5 Reasons your business should be BLOGGING

  • Posted by gobbletygoop
  • On November 13, 2015
  • 0 Comments
  • blogs, tips, top 5
We’re often asked if blogging is really necessary. Especially from small to mid-size businesses that just don’t want to part with the time or resources to produce quality content on a regular basis. Our answer is almost always a resounding YES, no matter what you do—blogging makes a difference to your bottom line. We consistently […]
Read More

Engagement metrics—playing the numbers

  • Posted by gobbletygoop
  • On October 29, 2015
  • 0 Comments
  • data, engagement, engagement metrics, goals, recency, tips, visitor frequency
The most important aspect of any engagement metric is to understand what type of conversion you want to achieve through your marketing actions. For every campaign, you need a goal. This may sound obvious, but in a social networking world, the equation is not so easy. This is why so many companies struggle (and fail) […]
Read More

Your website design is affecting your user engagement & pageviews

  • Posted by gobbletygoop
  • On October 9, 2015
  • 2 Comments
  • engagement, page views, tips, users, website, website design
The average reader has about 15 seconds of attention span. That means you have a very short amount of time to instil confidence, trust, interest, credibility, and enjoyment to the users landing on your site. And let’s face it; all websites are not created equal. Some websites are stuck in the past with broken links, […]
Read More

Tapping the power of social media promotions

  • Posted by gobbletygoop
  • On September 11, 2015
  • 0 Comments
  • consumers, deals, facebook, promotions, sales, social media, toronto, Twitter
Some of the most effective social media content campaigns are promotions. They can extend your reach and further engage consumers. But running promotions is not as easy as it sounds. Content marketing is not about hard-sell advertising, or saturating feeds with too much self-promotion. And regardless of what country you live in, if you choose […]
Read More