Is your brand too predictable on social media?

  • Posted by admin
  • On May 20, 2015
  • 0 Comments
  • predictable, social media, tips
Consumers crave diversity. Too much of anything is boring—especially if it’s repetitive and predictable. And in Social Media, that’s the recipe for unfollowed. Routine can be good, and even a great formulaic strategy for posting can hit its mark every time—but there is danger in too much predictability and not enough organic engagement. Social networks […]
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Why your B2B content isn’t engaging

  • Posted by admin
  • On May 12, 2015
  • 0 Comments
  • B2B, businesses, content, strategy
All too often we get asked by B2B companies why their audiences aren’t growing or engaging—even though they are committed to putting out content. The commitment to sharing content is only the foundation of a great strategy. Compelling content that is share-worthy is the key to growing audiences. If your B2B audiences aren’t growing or […]
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Are you up for a Snapchat?

  • Posted by admin
  • On December 15, 2014
  • 0 Comments
  • Advertising, audience, content marketing, marketing, Snapchat, social networking
Snapchat is a mobile app that allows users to snap a photo or a video, add a caption (or drawing) and send it to a friend. They’ll view it, laugh, and then the Snap disappears—like a mission impossible self destruct message. Users decide when sending how long the message will live for—between 1 and 10 […]
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Get ready to show some AWESOME with Instagram advertising

  • Posted by admin
  • On December 1, 2014
  • 0 Comments
  • Ads, Advertising, analytics, Instagram, social media, sponsored posts
Last month, the social-networking site, Instagram, rolled out advertising in Canada, partnering with six key Canadian brands (who are already pretty great on Instagram) for launch—HBC, Air Canada, Target Canada, Travel Alberta, Sport Chek and Mercedes-Benz. The massively popular user-generated content (UGC) site made this announcement almost a year to the day of the U.S. […]
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Why You Should Be SEEDING On Twitter

  • Posted by admin
  • On May 2, 2014
  • 0 Comments
Let’s get one thing straight… No, this article is not intended to give you gardening tips. Seeding is a technique that idig and a select few other social marketers use with great success to grow audiences on social media. We “follow” and engage members of our target audience in order to create brand awareness and build […]
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Jimmy Kimmel’s Celebrities Read Mean Tweets (Entire Series)

  • Posted by admin
  • On January 15, 2014
  • 0 Comments
This is probably one of the most hilarious late night skits ever. After all, what could be better than watching celebrities read insulting, and often absurd, tweets about themselves? Mean? Yes. But you know what, some of these celebs had it coming *cough* Justin Bieber. Here is Jimmy Kimmel’s epic series Celebrities Read Mean Tweets, all 8 parts […]
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Achieving Thought Leadership through Content Marketing

  • Posted by admin
  • On December 18, 2013
  • 0 Comments
  • content marketing, digital media, lead generation, online, social marketing
Being acknowledged as a thought leader is possible when an organization displays how they are passionate about their purpose, practices and values. As thought leaders the organization must establish a compelling vision, build meaningful relationships and embrace self-discipline to achieve business results. From a communications perspective, this means that leaders take time to understand their […]
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The World’s Fastest Home Internet

  • Posted by admin
  • On April 17, 2013
  • 0 Comments
  • 2Gbps, internet, Japan, Mashable, So-net Entertainment, Sony
[Courtesy of mashable.com] Internet connection 100 times faster than today’s average home internet connection? Downloading speeds of 2Gbps per second? As unbelievable as it might sound, So-net Entertainment in Japan has developed a new fibre-based Internet service that does just that. Making the impossible, possible. The implications of a connection speed this fast are enormous […]
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The Gap Between Social Media and Business Impact: 6 Stages of Social Business Transformation

  • Posted by admin
  • On March 15, 2013
  • 0 Comments
  • 6 stages, Brian Solis, social media
[courtesy of BrianSolis.com] In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how […]
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What big data means for small business

  • Posted by admin
  • On October 12, 2012
  • 0 Comments
  • Big Data, business intelligence, small business
[written by Allen Gannett, courtesy of TheNextWeb.com] Big data has become the buzzy phrase for large enterprises. Almost 50% of CIOs surveyed said that they thought big data and business intelligence would be a top disruptive trend in 2013.. However, much of the innovation and use of big data has traditionally neglected small businesses. Standard business intelligence […]
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