SUCCESS
idig is a full-service digital strategy and development firm that generates meaningful website traffic, driving high value leads. By developing and optimizing organic content with paid advertising, our custom methodology is adapted to meet all requirements and exceed objectives.
As the AOR, it was our role to increase brand awareness for the world’s largest manufacturer of heating and cooling equipment. With only a 3% brand awareness in Canada, we executed a comprehensive online dealer program in conjunction with offline ads including radio. Our corporate program focused on Google Search and national advertising—initially though prime-time news and sports. During year two, ads and features were added to every Blue Jay game telecast.
Results were, and continue to be, well beyond expectations as we have significantly increased awareness of the Daikin brand. The dealer network and sales are well ahead of plan and have outpaced the growth in the United States.
As the AOR, idig developed, designed and developed a comprehensive digital strategy that included a complete site rebuild that unified the brand position with supporting partners. Integrating Hudson’s Bay Rewards, the program now delivers a cohesive and comprehensive financial services solution.
Acting as Hakim Optical’s Digital AOR, we established an integrated online presence, including a website redesign and comprehensive digital media strategy that successfully transitioned a brick-and-mortar retailer—with over 170 locations—to a customer-centric brand with a contemporary online presence.
A program was developed for the Middle Eastern countries that included a custom-built website and social media content that was combined with targeted digital advertising. The program created such a surge of demand that it caused inventory to be sold-out in weeks, months ahead of schedule.
PARTNERS
“idig’s knowledge, expertise and responsiveness have been exceptional to date! Although you know a lot more than we do, you communicate in a manner that is clear and makes us feel confident our best interests are always being served You have some great people who are a lot of fun and engaging!”
Imran Ali
“We knew we needed to re-think our strategy…idig was invaluable in these efforts, stretching our limited dollars and supporting us to launch into a new communications strategy more effectively than we could have thought possible”
Rebecca Shields
“idig Marketing is a valuable asset to Hakim Optical. They’ve proven to be very flexible in meeting our requirements while remaining proactive, driving our brand and online presence forward. They’re easy to communicate with and offer complete transparency in their performance and business practices, making them easy to evaluate.”
John Wardon
“I want to thank all of you for delivering on service. We feel serviced beyond what any other vendors have provided and we want to thank you for that. Previous companies have taken days to get back to us but you guys always respond promptly and it means a lot to us.”
Shelly Beaupre
SOLUTIONS
At idig, we begin with data to predict how your brand should target and engage with consumers to optimize your impact. Based on all available information, our team of in-house specialists expertly manage your campaigns—tweaking them daily—to make sure every dollar you spend is optimized.
Services
+ Social Media Management
+ Monitor and Repair Online Reputation
+ Online Content & Creative Development
+ Video Content Development
+ Precise Targeting
Media
+ Pay Per Click (PPC) Strategy and Management
+ Paid Google Search
+ Google Display Advertising
+ Remarketing Ads
+ Social Media Sponsored Posts
Digital
+ Conversion Rate Optimization
+ Digital Analytics & Tag Management
+ Enterprise Services
+ Search Engine Optimization (SEO)
+ Website Design & Development
We have the highest levels of security in place, including strict IDP policies and AT101 SOC 2 Type 2 certification.
Security clearance from many of the largest North American retailers and financial institutions to gather, host and analyze data.
We relentlessly test and have the ability to pivot effortlessly so your marketing is continually optimized to reach the audience that matters most.
Highly-certified team of specialists create and execute sales campaigns across the most relevant channels for your brand.
