information digital integration group
As the AOR, it was our role to increase brand awareness for the world’s largest manufacturer of heating and cooling equipment. With only a 3% brand awareness in Canada, we executed a comprehensive online dealer program in conjunction with offline ads including radio. Our corporate program focused on Google Search and national advertising—initially though prime-time news and sports. During year two, ads and features were added to every Blue Jay game telecast.
Results were, and continue to be, well beyond expectations as we have significantly increased awareness of the Daikin brand. The dealer network and sales are well ahead of plan and have outpaced the growth in the United States.
As the AOR, idig developed, designed and developed a comprehensive digital strategy that included a complete site rebuild that unified the brand position with supporting partners. Integrating Hudson’s Bay Rewards, the program now delivers a cohesive and comprehensive financial services solution.
Acting as Hakim Optical’s Digital AOR, we established an integrated online presence, including a website redesign and comprehensive digital media strategy that successfully transitioned a brick-and-mortar retailer—with over 170 locations—to a customer-centric brand with a contemporary online presence.
A program was developed for the Middle Eastern countries that included a custom-built website and social media content that was combined with targeted digital advertising. The program created such a surge of demand that it caused inventory to be sold-out in weeks, months ahead of schedule.
+ Social Media Management
+ Monitor and Repair Online Reputation
+ Online Content & Creative Development
+ Video Content Development
+ Precise Targeting
+ Pay Per Click (PPC) Strategy and Management
+ Paid Google Search
+ Google Display Advertising
+ Remarketing Ads
+ Social Media Sponsored Posts
+ Conversion Rate Optimization
+ Digital Analytics & Tag Management
+ Enterprise Services
+ Search Engine Optimization (SEO)
+ Website Design & Development