Sales are all about making connections with your consumer base. Therefore, plain language in your content marketing is vital to the success of your business. They’re fundamentally linked because your audience needs to be able to clearly understand the point you’re making to connect with your brand.
Tips for Keeping Your Content Marketing Material Clear and Concise:
Keep Your Audience in Mind
Although you, the expert, can easily understand the language that comes with what you do, your audience likely doesn’t. Drop any jargon that seems obvious to you and try to replace it with what that verbiage actually means.
Avoid Long-Form Text
Large blocks of text can be overwhelming—let your audience absorb the information better by delivering it in smaller paragraphs. Try using subheadings and keep longer sentences around 20 words, max.
Whatever content you’re presenting, the design always matters. Whether your content marketing strategy includes blogs, videos or infographics, you must use attractive elements to retain your audience. Use colour, white space, headlines, bold font and any other methods to attract the eye but never overdo it! Too much eye-catching material will also distract your audience.
Presenting data? Using tables, charts, graphs, examples or any other visual presentation method will always be easier to process. Visual aids should be used whenever you have information the audience may find tricky.
Last but not least, always keep your content organized. Everything you present must be logical and follow a natural sequence.
To learn more about how to keep content marketing material clear and concise for your audience, contact one of our marketing specialists today.
idig Marketing is a full-service digital strategy and development firm that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising, our custom methodology is adapted to meet your requirements and to exceed your objectives.