Social media makes connecting with customers and keeping them up to date on industry trends, current promotions, and company culture easy, but it can be tricky to build that initial following online. Here are some tips, tricks, and best practices to grow your social media account in a natural way, without having to pay for followers.

Consistency Is Key
Whether you are posting helpful facts, in-store sales, or industry-specific memes, it is extremely important to post across your social media account regularly so your customers (and potential customers) see your business on their feed.

If a user sees that your business is posting intriguing content consistently, they will be more likely to give you a follow. Utilizing a content calendar can help you develop a social media strategy that works for your business.

Post Relevant Content
If you own a bakery that makes artisanal cupcakes for corporate events and weddings, your customers and social media audience would expect to see content related to baking and catering, not personal opinions on politics and world affairs. It is important to keep the content on your social media accounts related to what you do best. When businesses start stepping away from their usual, captivating content, followers might lose interest and decide your account wasn’t worth the follow.

Follow Buttons
When first building out your social media, it can be difficult to get users to find you among the millions of other business accounts across Facebook, Twitter and Instagram. Even if a user is seeking out pages to follow that fall under your specific industry, there could be thousands of accounts to browse through. That’s why it is so important to have social media icons and follow buttons on all of your website’s pages. People may not even realize you can be found on social media, so make it easy for them to find you by linking your accounts to your website and emails.

Interact With Your Audience
Once you start to grow your social media accounts, more and more users will be interacting with your content. Whether these interactions are questions, opinions, mentions, or simply positive feedback, it is important to reply to and interact with your followers. Showing your social media audience that you care about what they think of your content (and you should care, that’s why you are posting in the first place) helps to deepen connections, increase engagement, and build more trust between you and your followers as an expert in your industry.

Interested in hearing more tips and tricks on how to grow your social media accounts?
Schedule a call with one of our digital marketing specialists, and let’s figure out how we can help your business shine and succeed online!

idig Marketing is a full-service digital agency that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology is adapted to meet your requirements and exceed your objectives.

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We post digital marketing tips to help Canadian businesses succeed.