HVAC Marketing & Sales Tips

HVAC marketing is its own unique world of marketing. When HVAC dealers go searching for a marketing agency, they want one that already knows the business, the customers, and how to convert them. As an HVAC marketing agency ourselves, we have some tips we’d like to share as to what a strong digital marketing strategy should look like. Read on to find out how you can improve your bottom line.

Make your HVAC website responsive. 

Making your website responsive means having your website designed and developed in a way that makes it easy to view and easy to use for users across all types of devices and screen sizes. A responsive website will adjust accordingly to the device it’s being used on, whether it’s a tablet, computer, laptop, or smartphone.

A responsive website helps HVAC companies:

  • Get more people to their website.
  • Improve conversion rates.
  • Save money by creating one website instead of multiple versions.
  • Achieve a higher ranking in search engines because they perform better.

Optimize your website for SEO.

Optimizing your website for SEO involves making strategic changes and improvements to various elements of the website to help it rank higher in search engine results. There are a variety of ways we can optimize your website so customers can find you easier on Google and other search engines.

Why you need to optimize your website for SEO:

  • Help customers find your website and services easily.
  • Match search queries that your customers are searching for.
  • Target local customers and improve visibility in search results.
  • Bring more people to your website and keep them there longer.

You can learn more about SEO optimization here.

Launch a Google Local Services Ads campaign.

A Google Local Services Ads (LSA) campaign helps HVAC companies increase their visibility, attract local customers, and generate qualified leads. These ads are specifically designed to connect your local business with potential customers actively searching for your services in your local area.

Here’s why HVAC businesses should launch a Local Services Ad campaign:

  • Appear at the top of search results when people search for HVAC services in your area.
  • Target and connect directly with customers searching HVAC services and products. 
  • Gain trust and credibility among potential customers with Google’s verification badge.
  • You only pay for the leads you receive so you can maximize your ad budget.

Use your email list to bring in business and follow up with customers.

Have an email list? Use it! You can use your email list for strategic email marketing campaigns. From reminding customers about maintenance appointments to letting them know about promos and rebates, your email list can bring in repeat business.

How your business can benefit from email marketing:

  • Following up with and reminding customers about service improves retention.
  • Upsell and cross-sell additional services and products.
  • Request and incentivize reviews and referrals.
  • Nurture leads and engage prospects to drive conversions.

Promote your Google Business Profile page.

Google Business Profile, or Google My Business, is a free service for businesses to share their contact information and customer reviews. A complete profile adds legitimacy to your brand. Google is the leading search engine with a 92% market share and over 5 billion searches a day – you need to be there.

More reasons to promote your Google Business Profile:

  • Show potential clients you exist.
  • Potential customers can see reviews.
  • People can get information about your business quickly.
  • Get traffic to your website.

Give your audience useful tips through social media and blogs.

Social media is an excellent way to interact with your audience. Engaging with your audience regularly ensures you stay in their minds while blogs help establish your business as a valuable resource and trusted source of information.

A solid content program can help your HVAC business:

  • Establish expertise and authority in your industry and area.
  • Build trust and foster relationships with existing and potential customers.
  • Educate and empower your customers to take better care of their HVAC systems.
  • Drive website traffic and lead generation.

Pile up those Google Reviews!

Most consumers spend time researching products and services prior to making a purchase or decision. And the main thing that consumers look at is reviews. They want to see what current and past customers have to say about you. 

(Positive) Google Reviews help HVAC companies by:

  • Developing a strong online reputation.
  • Improving local SEO, helping you rank higher.
  • Increasing click-through rates to your website.
  • Giving you a competitive edge over the competition.

So, stack up those reviews!

Provide top-notch customer service from beginning to end.

Finally, always provide top-quality customer service from the beginning through to the end. Most HVAC companies know this and strive for this, but it’s worth reiterating because it’s so important. In the end, quality customer service is what drives repeat business.

Work with an Experienced HVAC Marketing Agency

In order to implement all these tips, you’ll need some help. We recommend you partner with an experienced HVAC marketing and lead generation company, like iDIG. Companies that specialize in HVAC marketing know the industry and how to reach the kind of people you’re looking for. When you work with the right marketing agency to help you implement these tips, you’ll see more website traffic and, ultimately, more sales.

You provide the top-notch customer service and we’ll take care of the rest.

Learn more about iDIG’s expertise in HVAC marketing and lead generation.

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