by idigmarz | Oct 16, 2024 | Insights
The HVAC industry is highly competitive, and one of the biggest challenges is consistently attracting new customers. Standing out in this crowded market requires more than just offering quality services; it requires innovative marketing strategies that set your...
by idigmarz | Sep 25, 2024 | Insights, Tips and Tricks
In a crowded market like the HVAC industry, standing out online is crucial for your business. With most customers choosing from the first few companies they find in search results, a strong search engine optimization (SEO) strategy is essential for boosting your...
by idigmarz | Sep 18, 2024 | Insights
Google has announced a reversal of its plan to phase out third-party cookies, at least for now. This decision to delay the shift to a more privacy-focused alternative has significant implications for marketers, publishers, and web users alike. Here’s what this...
by idigmarz | Aug 14, 2024 | In the News
While Google Ads automated recommendations offer potential advantages for large enterprises, smaller businesses are not reaping the same benefits. Instead of boosting results, Google’s suggestions are eating budgets up quickly and hurting your ROI significantly. Why...
by idigmarz | Mar 15, 2024 | Google, In the News, Search Engine Optimization, Technology
With the introduction of AI, comes Google’s Search Generative Experience (SGE), an innovation in the search engine experience. What does it look like? How does it work? And most importantly, how will it affect your business rankings on Google? Digital marketers are...
