Use Call-Only Campaigns to Increase Conversions
When you’re on-the-go, how often do you find the time to sit down at a computer and search for what you need?
With smartphones in hand, we can find whatever we’re looking for at a moment’s notice. This is why call-only campaigns on Google and Facebook are so effective for businesses large and small: you have the ability to reach your customers by prominently displaying a call feature so they may contact you immediately.
Call-only campaigns are especially valuable to businesses that rely heavily on phone calls for conversions rather than website visits.
- Call-only ads appear only on devices that can make calls and are designed specifically to encourage a direct phone call.
- The phone number and/or “Call Now” button is readily displayed in the ad, serving as a call-to-action.
- The only thing the customer has to do is click on the phone number or “Call Now” button, which turns that click into a phone call.
In the past, businesses would have to connect their existing advertisements on Google to call extensions and would be likely to lose customers along the way. Call-only campaigns allow for the ad and call feature to be streamlined together, making it easier to build direct access between consumers and your business.
Call-only campaigns are also especially useful in removing the uncertainty that comes with desktop advertising. As optimized as a business’ landing page is, it will still likely lose client prospects simply due to the amount of time it takes for the business to reach out.
You should also use the call-only feature on your Facebook ads to let people call you directly from the what you serve them on their feed. The benefit of using call-only campaigns on Facebook is your ability to target users by neighbourhood. This allows local businesses to appeal to the most people that would be interested in their services for the least amount of money.
With the direct line of contact, you are making yourself available to connect with your customer at the exact moment that they’re looking for your service and are ready to make a purchase.
Take advantage of call-only ads and let your customers speak to you, the expert, leading to greater conversions and growth for your business.
Contact an idig Marketing specialist today to get started on improving your conversions with a new marketing strategy and call-only ads.
idig Marketing is a full-service digital strategy and elite development firm. We focus on generating meaningful traffic to your business and facilitate efficient solutions to our clients’ marketing needs.