Cyber Security Month – How Secure is Your Business?
You might have noticed a blue badge and green checkmark at the bottom of Google alerting you to the fact that October is Cyber Security Month. Clicking on the Google Security Checklist will bring you to an overview page that lists where your Google ID is currently being used, two-step authentication information and which apps have third-party access to your data. It’s important to take a few minutes to verify the security of your account, but if you’re a business owner, it’s also important to analyze the cyber security of your website.
Nearly every Canadian business has an online presence and even if you don’t sell products or services online, it’s still important to ensure security protocols are followed. Most importantly, all business sites should have an SSL (Secure Sockets Layer) Certificate. This changes the website address from HTTP to HTTPS and ensures all traffic between the web server and the web browser is secure. This is crucial if you ask for any sensitive information like contact or credit card information, but it also affects Google ranking. As of 2017, Google now penalizes sites that don’t have SSL Certification by reducing their ranking and Chrome displays a warning message that the site is not private.
The Chrome warning message can significantly decrease web traffic as many people won’t want to access your site after finding out that it’s not safe. Even if they do want to continue, Chrome buries the option to go to the site under the Advanced tab. If you’ve noticed that your web traffic has significantly decreased over the last year, check to see that you have an SSL Certificate installed—and it’s still valid.
There are many ways to help secure a business website, but it can be confusing and complex for an average person to navigate the technical requirements and best practices.
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idig Marketing is a full-service digital strategy and development firm that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology is adapted to meet your requirements and to exceed your objectives.