What to Look for (and Avoid) in a Digital Marketing Agency
There are hundreds of marketing agencies so it’s important to partner with the right one to achieve your business objectives. Before committing to a digital marketing agency, be sure to review their credentials, understand their services and contracts, ensure you will have a dedicated account manager and that they’re setting realistic expectations.
Contracts (Fixed Term)
A digital services provider that relies on contracts with locked-in or fixed terms should alert you. If they are confident that they can deliver results, they will invest the time to meet and exceed expectations. A company that uses annual contracts, which will often self renew, to keep business is a disturbing sign that they have a high client turnover rate.
A full-service digital marketing agency should have a team of experts that can provide a variety of services. They should present a comprehensive marketing strategy that utilizes different channels and can custom tailor a program to fulfill your specific business goals. An agency that only has one approach for all their clients means that they’re not taking into account your unique business objectives and challenges.
Dedicated Account Manager
To provide the best possible service, you need to have a point-person at a digital agency that understands your business, goals and obstacles to success. Some agencies employ a call-centre approach to client management, which can lead to miscommunication, missed opportunities and frustration.
If a promise sounds too good to be true, it probably is. Any agency that provides guaranteed results—such as ranking on the first page of Google in a short amount of time—should be viewed with suspicion. A reputable agency will be transparent with their reporting and analytics and provide real expectations for the short-term and long-term.
If you’re looking for one agency to handle all your digital marketing needs, contact one of our marketing specialists.
idig Marketing is a full-service digital agency that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology is adapted to meet your requirements and exceed your objectives.