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Sometimes people overlook the benefits of content marketing when running an e-commerce business. However, a comprehensive content strategy will increase sales by improving brand awareness, driving traffic through organic and paid search and positioning your site as an authoritative source for your industry.

Brand Awareness
Every time you write a blog, it’s a chance to interact with potential customers and remind them about your brand. You can highlight what makes your products unique, how your company differs from the competition and provide valuable information about your industry in general. By consistently producing quality blogs, potential customers will see your content more frequently and when it comes time to make a purchase, brand recognition can drive them to your site.

Traffic Through SEO
Blogging is a proven strategy to drive organic traffic to a website. Using keyword research and capitalizing on trending topics, you can create content that will rank on the first page of Google, end up as a Featured Snippet, or as information in a People Also Ask callout box. A comprehensive blogging strategy will drive interested buyers to your website while also creating legacy content that can continue to rank for relevant keywords.

Traffic Through Paid Advertising
Blogs are original content that can be promoted on social media and other paid advertising platforms. If your content is informative and of value to your target audience, your Cost-Per-Click can be extremely low and drive meaningful traffic to your site, where people are likely to spend time exploring and ultimately make a purchase.

Authoritative Source
While you should write blogs that eloquently pitch your products within the content, you should also be creating articles that provide solid information on questions and topics that are relevant to your target audience. Growing an audience that trusts your content means that they will also start to trust your brand and will help with overall sales and profits.

Creating quality content should be a key component of your digital marketing strategy to grow your e-commerce business.

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idig Marketing is a full-service digital agency that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology includes hosting, eCommerce and online security.

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