The Future of Google Local Services Ads
Google has introduced Local Services ads in Canada after a successful trial in the United States. Currently, these new pay-per-lead ads are available for HVAC companies, plumbers, electricians and locksmiths in select Canadian cities; however, other service industries and locations will be added in the following months.
From discussions with Google, we anticipate other home-based services such as roofing, house cleaning, pest removal and lawn services to be introduced shortly. Google is also expanding pay-per-lead ads to other areas like pet grooming and boarding, event planning and car repair centres. As more industries and areas are added, Local Services ads will become the most popular way for consumers to connect with local businesses.
Consumer Benefits of Using Local Services Ads
- Google Guaranteed provides $2,000 coverage for work
- Businesses are certified and verified by Google
- Ability to read verified reviews by people that have actually used the company
To qualify for Google Local Services ads, companies will need to undergo a screening process which can include a review of business licenses and insurance as well as background checks for front-line workers. Certain industries also need to pass Advanced Verification which includes video interviews conducted by Google as well as a review of associated ad accounts.
While this new pay-per-lead format requires more screening than previous Google ads, results from the United States indicate the effort is worthwhile. Google Guaranteed companies are receiving more qualified leads and growing their businesses more quickly than competitors.
How to Prepare for Local Services Ads
If these new ads are not yet available for your business, take steps to help ensure you’re eligible when they’re rolled out to your area.
- Create, verify and optimize your Google My Business Listing
- Work to increase and improve Google reviews
- Ensure your business is properly licensed and insured
- Prepare staff by explaining the Google Guaranteed process
idig Marketing is only one of three authorized Canadian Google partners
with the ability to on-board businesses for Local Services ads.
Contact one of our marketing specialists to sign-up your business or
to learn when Google Local Services ads are expected for your industry or location.
idig Marketing is a full-service digital agency that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology is adapted to meet your requirements and exceed your objectives.