Google is continually evolving and adding new features. As a business owner, it’s important to keep up to date with these changes in order to stay relevant in your industry and ahead of competitors. Google My Business (GMB) has recently added some interesting features and this platform should now be considered an essential part of your digital marketing strategy.
Latest GMB Features
Request a Quote
In the last month, GMB has rolled out a new button on the business listing that allows potential customers to request a quote without leaving the search page.The request is emailed straight to the business where a sales representative can follow up immediately. This is a significant change because businesses using this button will likely see an increase in interest and a steady flow of new, free leads.
If you’ve invested time gathering reviews from your customers and have a high ranking—Google is rewarding your hard work. Not only will your chances of showing up higher in organic results increase, but you’ll also see a new Highly Rated icon on your Google My Business listing.
This can help sway potential customers to choose your business over a competitor, driving leads and increasing profits.
Local Services Ads are new to the Canadian market. Businesses that have gone through the process to receive the Green Google Guaranteed icon that is displayed on their GMB listing are reporting an increase in traffic and inquiries.Google Guaranteed is not available in all markets, so if you’re one of the first businesses to have this distinction when it rolls out—you’ll be ahead of all the nearby competition.
Google My Business listings are an afterthought for many companies. Business owners usually see it as a place for customers to leave reviews; however, as Google adds more functionality—and value—to these listings, they will become increasingly more important for your bottom line.
When choosing a marketing partner, ensure that they’re always current on the latest Google developments and can help you grow your business by utilizing all available platforms.
idig Marketing is a full-service digital agency that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology is adapted to meet your requirements and exceed your objectives.