Unwrapping Holiday Shopping Trends
The holidays are a profitable time for businesses. Last year, Canadians spent $50 billion in December and it’s likely that number will be even higher this year.1 For your business to take a portion of that spending, you need to mobile-optimize your website and ensure customers have a seamless online to offline experience.
According to Google, 52% of Canadian holiday consumers
shopped through a mobile app over the 2018 holiday season.1
While desktops and laptops are still the most popular way Canadians access the Internet on a day-to-day basis, mobile phone usage continues to climb each year.2 Soon smartphones will be the way the majority of Canadians browse and shop online. To avoid alienating and frustrating consumers, your website not only needs to mobile-optimized, but it should also be built mobile-first.
Omnichannel Holiday Shoppers
Even if consumers don’t purchase online, it’s likely that they’ve done some online research online before heading into stores:
65% of holiday shoppers searched online before heading into stores.3
Consumers lookup store information, such as operating hours and address, product availability, and compare prices. They are also looking for gift inspiration. For example, mobile searches for gift box has increased over 80% over the last two years, while best product searches have grown by over 100%.3 If your site is optimized with content for these types of searches, there’s a good chance consumers will choose your brand over a competitor.
While a third of holiday shopping is usually completed before the week of Black Friday and Cyber Monday1, businesses still have the opportunity to cash in; 1-in-5 holiday consumers leave their shopping to the last minute and 1-in-3 people are still shopping after the shipping cutoff.
If you need help cashing in on holiday shopping trends or
require any help with your digital marketing strategy,
start a conversation with one of our digital marketing experts.
idig Marketing is a full-service digital agency that generates meaningful website traffic and drives high value leads to your organization. By optimizing organic content with paid advertising our custom methodology is adapted to meet your requirements and exceed your objectives.
1 Google. “Google holiday playbook.” Retrieved December 4, 2019 from: https://www.thinkwithgoogle.com/intl/en-ca/consumer-insights/holiday-playbook-canadian-holiday-shopping-habits/
2 CIRA. “2019 Canda’s Internet factbook.” Retrieved December 11, 2019 from: https://cira.ca/resources/corporate/factbook/canadas-internet-factbook-2019
3 Think with Google. “The always-on shopper: How consumers are redefining the holiday shopping season.” Retrieved December 11, 2019 from: https://www.thinkwithgoogle.com/intl/en-ca/consumer-insights/holiday-always-on-shopper/