What are Conversion Analytics?

What are Conversion Analytics?

Conversion analytics are the data and insights which can be accessed and analyzed on an ongoing basis; conversion analysis is the process of auditing a website—and making adjustments—to increase the number of actions a visitor takes. Both seem much the same, yet are...
Mobile-First is a Must

Mobile-First is a Must

Creating mobile-optimized sites are no longer an option—they’re a necessity. In the last year, we’ve seen all of our clients’ mobile traffic drastically increase and over half of all website traffic now comes from smartphones. This shift has had an effect on our...