The Power of Search Intent
Over 92% of all internet searches are made using Google,1 making it the most important search engine in Canada.
What to Look for (and Avoid) in a Digital Marketing Agency
There are hundreds of marketing agencies so it’s important to partner with the right one to achieve your business objectives. Before committing to a digital marketing agency, be sure to review their credentials, understand their services and contracts, ensure you…
Should You Hire an In-House Marketer or Agency?
Businesses of all sizes struggle with the decision to host resources in-house or use an external provider or agency. While it might seem that it’s more efficient and affordable to hire a dedicated marketing specialist, this is impossible to achieve…
Why You Should Work with a Full-Service Digital Agency
From developing high-level strategy, creating engaging content—written, graphics and video—to producing ads and tracking/analyzing results, a full-service digital agency will be able to take care of all your marketing needs. The partner you choose should have the technical ability to…
Keep Your Brand Consistent on Social Media
There are many different outlets for your brand to interact with consumers: in person through employees, through the language in advertisements or through online communications on social media. It seems that now, more than ever, it’s becoming increasingly easier to…
Significant Evolutions in eCommerce
A few months ago, Facebook made an announcement that Store, their online eCommerce platform, now allows customers to make purchases without leaving Facebook and they’ve made improvements to allow the Store to be more mobile-friendly. This is an improvement from…
List of Marketing Trends to Watch
If there is one thing we continue to learn in 2016, it’s that marketing is always evolving. Brands must focus on improving the customer experience and marketing in a digital-first world.
Marketing ROI Metrics You Should Know
Although it may seem obvious, it’s important to understand that the analysis stage is absolutely crucial in measuring your marketing ROI. There is no shortage of statistics that you can find from the data available to track your campaign or…
Measuring Your Marketing ROI: Data Collection
Your Guide to Measuring Marketing ROI The days of marketing in the dark are over. In digital, print and mass media advertising, the ability to track results and measure your marketing ROI is at an all-time high. There are three…
Marketing Strategy: What are you Optimized for?
As a business owner there are many different metrics that measure success, but balance in your marketing strategy is essential to achieving your short- and long-term goals.