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Top 3 e-commerce marketing trends in 2015

Top 3 e-commerce marketing trends in 2015

As technology evolves, e-commerce players have to keep up with efficient online buying and selling. In 2015 and beyond, they need to be at the top of their game. With the introduction of flash sales and daily deals, distinctions between a retailer and an etailer are...
Marketing to a diverse generation

Marketing to a diverse generation

Most folks believe that the millennials are one single (entitled) entity of young adults between the ages of 18 and 34. And this would be somewhat incorrect. They are not a single entity—they are, in fact, incredibly diverse. Different cultures, different...