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The Difference Between Organic Search and Paid Search

The terms “Organic Search” and “Paid Search” may not sound familiar to the average person, but should be common knowledge for anyone who’s business operates online. The two terms refer to the types of results that are presented when someone seeks an answer online....

Meet Alexa—The Future Voice of Marketing

The CES (Consumer Electronics Show) in January highlighted a number of technologies that will have a big impact on marketing in the future and 2017. One of the most talked about gadgets this year was Amazon’s Alexa. It wasn’t new to the show—it debuted two years...

What are Facebook’s Mid-Roll Ads?

Video content took off wildly on Facebook in 2016 and granted yet another way for marketers to reach their audiences. With video content continuing to be the clear leader in digital marketing for 2017, it’s no wonder that video publishers and advertisers alike have...