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Unwrapping Holiday Shopping Trends

The holidays are a profitable time for businesses. Last year, Canadians spent $50 billion in December and it’s likely that number will be even higher this year.1 For your business to take a portion of that spending, you need to mobile-optimize your website and ensure...

SEO is NOT a Standalone Service, It’s a Result!

Anyone that has been involved with their digital marketing strategy has likely heard the term SEO. An acronym for “Search Engine Optimization”, it’s often described as a set of practices that help rank your website for relevant keywords in your industry. Some...

Learn from Your Competitor’s Digital Marketing Strategy

Marketing is an ever-changing environment. In the past, businesses could be successful by advertising in newspapers, on television or on the radio—but consumers are steadily turning away from traditional media and spending more time online. This means your marketing...

The Ripple influence is more than marketing theory

At idig, we believe in the ripple. It’s not a new theory to marketing, but one that we’ve dug out of our traditional marketing trunk and applied to the digitally social world of business. Today, word-of-mouth marketing exists at a more sophisticated level,...