by idigmarz | May 9, 2022 | B2B Marketing, Digital Marketing Strategy
If you work in digital marketing, then you know how important Google Analytics is. But changes are coming in the upcoming year, and after 10 years Google is retiring Analytics 3. So, what exactly does that mean? Here is how you can get ready for Google Analytics 4....
by idigmarz | Mar 9, 2022 | B2B Marketing
Digital marketing is constantly changing and evolving to fit the needs and wants of the consumer. As Covid-19 has changed the way millions of people go to work, conduct business, and advertising, so too has Covid-19 changed the way consumers interact with digital...
by idigmarz | Oct 8, 2021 | B2B Marketing, Digital Marketing Strategy
The Covid-19 pandemic has changed virtually every aspect of our lives from how we live and socialize to how we conduct our businesses. While eventually, we expect most of our routines to fall back into normalcy, it’s projected that the nature of buying, selling, and...