Building a brand online, Content Marketing Strategy, Google, Search Engine Optimization, Tips and Tricks, What we do
Anyone that has been involved with their digital marketing strategy has likely heard the term SEO. An acronym for “Search Engine Optimization”, it’s often described as a set of practices that help rank your website for relevant keywords in your industry. Some...
Content Marketing Strategy
Sometimes people overlook the benefits of content marketing when running an e-commerce business. However, a comprehensive content strategy will increase sales by improving brand awareness, driving traffic through organic and paid search and positioning your site as an...
Content Marketing Strategy
Over the last two years, there has been a 500% increase of “near me” searches.1 People are searching for products or services and want Google to display local results without adding location qualifiers like a city or neighbourhood name. While helpful for consumers,...
Content Marketing Strategy, Conversion Optimization
Between business emails, personal correspondence and spam—people receive approximately 94 emails per day.1 While email is a powerful tool, to execute a successful business email marketing campaign, it’s important to follow best practices to help ensure your emails are...
Content Marketing Strategy, Conversion Optimization, Google
Google fiercely protects how their algorithms work and it can take a lot of trial-and-error to figure out the best practices for ranking content. At idig Marketing, we’re constantly testing different practices and always adjusting our process to increase our clients’...
Content Marketing Strategy, Mobile
It’s no secret that more and more Canadians turn to their phones instead of desktop computers to access information online. In fact, according to Google, people have two times more interactions with brands on mobile than anywhere else.1 Many Canadian businesses aren’t...
