by idigmarz | Feb 7, 2022 | Content Marketing Strategy, Tips and Tricks
Regardless of the industry, no website is complete without content. Website content can range from written content to images and videos. Each piece of content can play a vital role in increasing your company’s credibility, converting potential customers and improving...
by idigmarz | Mar 22, 2021 | Content Marketing Strategy, Digital Marketing Strategy, Tips and Tricks
Marketing trends are no different than any other trends in that, by definition, they are constantly changing. Business-to-business marketing trends often get overlooked as long as the influx of leads doesn’t stop, but it’s important to look at the clients you are...
by idigmarz | Sep 18, 2019 | Building a brand online, Content Marketing Strategy, Google, Search Engine Optimization, Tips and Tricks, What we do
Anyone that has been involved with their digital marketing strategy has likely heard the term SEO. An acronym for “Search Engine Optimization”, it’s often described as a set of practices that help rank your website for relevant keywords in your industry. Some...
by idigmarz | Apr 3, 2019 | Content Marketing Strategy
Sometimes people overlook the benefits of content marketing when running an e-commerce business. However, a comprehensive content strategy will increase sales by improving brand awareness, driving traffic through organic and paid search and positioning your site as an...
by idigmarz | Jan 23, 2019 | Content Marketing Strategy
Over the last two years, there has been a 500% increase of “near me” searches.1 People are searching for products or services and want Google to display local results without adding location qualifiers like a city or neighbourhood name. While helpful for consumers,...
by idigmarz | Nov 7, 2018 | Content Marketing Strategy, Conversion Optimization
Between business emails, personal correspondence and spam—people receive approximately 94 emails per day.1 While email is a powerful tool, to execute a successful business email marketing campaign, it’s important to follow best practices to help ensure your emails are...
