by idigmarz | Aug 1, 2018 | Content Marketing Strategy, Conversion Optimization, Google
Google fiercely protects how their algorithms work and it can take a lot of trial-and-error to figure out the best practices for ranking content. At idig Marketing, we’re constantly testing different practices and always adjusting our process to increase our clients’...
by idigmarz | Oct 25, 2017 | Content Marketing Strategy, Mobile
It’s no secret that more and more Canadians turn to their phones instead of desktop computers to access information online. In fact, according to Google, people have two times more interactions with brands on mobile than anywhere else.1 Many Canadian businesses aren’t...
by idigmarz | Sep 20, 2017 | Content Marketing Strategy, Search Engine Optimization
Back in the early days of SEO, keyword density was the easiest way for almost any business to start ranking. Google scanned data based purely on the focus keywords that were present on the page, allowing marketers to easily measure success based entirely on how you...
by idigmarz | Jul 7, 2017 | Content Marketing Strategy, Conversion Optimization
Sales are all about making connections with your consumer base. Therefore, plain language in your content marketing is vital to the success of your business. They’re fundamentally linked because your audience needs to be able to clearly understand the point you’re...
by idigmarz | May 31, 2017 | Content Marketing Strategy
In the last few weeks, we’ve been highlighting some of the technologies at the CES (Consumer Electronics Show) and how they’ll impact marketing this year and well into the future. Interestingly, one theme emerged this year that didn’t rely on a new technology—the...
by idigmarz | Sep 9, 2016 | Content Marketing Strategy
When it comes down to manufacturing creative innovative content for your audience, it might be hard to come up with compelling things to say or do that will bring attention to your brand. You want enhanced credibility that people can go to source and understand. Great...