by idigmarz | May 15, 2023 | Conversion Optimization, Digital Marketing Strategy, In the News
Replacement for Human Expertise ChatGPT. This AI language model has impacted our lives in so many ways already. Whatever your industry, whatever your job, you can probably find a way that ChatGPT can make your life easier. For writers, it can act like an assistant and...
by idigmarz | Jul 6, 2020 | Conversion Optimization
Conversion analytics are the data and insights which can be accessed and analyzed on an ongoing basis; conversion analysis is the process of auditing a website—and making adjustments—to increase the number of actions a visitor takes. Both seem much the same, yet are...
by idigmarz | Nov 6, 2019 | Conversion Optimization, E-commerce & Conversion Optimization, Technology, Website Design & Mobile Optimization
Before the internet, if a potential customer had an interest in your business they would find your phone number and give you a call to inquire about your products or services. Now that most companies have a website where visitors can look for answers to their...
by idigmarz | Jan 16, 2019 | Conversion Optimization, Technology
With almost 60% of the CMS market share, there’s a good chance your business website is built on the WordPress platform.1 Since so many companies rely upon WordPress, the new Gutenberg update will have dramatic impacts on your day-to-day operations including how you...
by idigmarz | Nov 21, 2018 | Conversion Optimization
Many companies have times during the year where sales peak and an off-season where sales slow down. However, some businesses work in an extremely seasonal industry—where weather or time of year completely dictate sales. With a smart digital marketing strategy, you can...
by idigmarz | Nov 7, 2018 | Content Marketing Strategy, Conversion Optimization
Between business emails, personal correspondence and spam—people receive approximately 94 emails per day.1 While email is a powerful tool, to execute a successful business email marketing campaign, it’s important to follow best practices to help ensure your emails are...
