by idigmarz | Sep 12, 2018 | Conversion Optimization, Mobile
Creating mobile-optimized sites are no longer an option—they’re a necessity. In the last year, we’ve seen all of our clients’ mobile traffic drastically increase and over half of all website traffic now comes from smartphones. This shift has had an effect on our...
by idigmarz | Aug 1, 2018 | Content Marketing Strategy, Conversion Optimization, Google
Google fiercely protects how their algorithms work and it can take a lot of trial-and-error to figure out the best practices for ranking content. At idig Marketing, we’re constantly testing different practices and always adjusting our process to increase our clients’...
by idigmarz | Jul 7, 2017 | Content Marketing Strategy, Conversion Optimization
Sales are all about making connections with your consumer base. Therefore, plain language in your content marketing is vital to the success of your business. They’re fundamentally linked because your audience needs to be able to clearly understand the point you’re...
by idigmarz | Feb 9, 2017 | Conversion Optimization, Paid Advertising
When you’re on-the-go, how often do you find the time to sit down at a computer and search for what you need? With smartphones in hand, we can find whatever we’re looking for at a moment’s notice. This is why call-only campaigns on Google and Facebook are so effective...
by idigmarz | Oct 9, 2015 | Branding and Website Redesign, Conversion Optimization
The average reader has about 15 seconds of attention span. That means you have a very short amount of time to instil confidence, trust, interest, credibility, and enjoyment to the users landing on your site. And let’s face it; all websites are not created equal....