by idigmarz | Aug 23, 2023 | Digital Marketing Strategy, In the News
A digital transformation has been happening in the home services industry. What does that mean? What does that look like? The home services industry encompasses a wide range of trades such as HVAC, plumbing, lawn care, house cleaning, and electrical work that make up...
by idigmarz | May 15, 2023 | Conversion Optimization, Digital Marketing Strategy, In the News
Replacement for Human Expertise ChatGPT. This AI language model has impacted our lives in so many ways already. Whatever your industry, whatever your job, you can probably find a way that ChatGPT can make your life easier. For writers, it can act like an assistant and...
by idigmarz | May 9, 2022 | B2B Marketing, Digital Marketing Strategy
If you work in digital marketing, then you know how important Google Analytics is. But changes are coming in the upcoming year, and after 10 years Google is retiring Analytics 3. So, what exactly does that mean? Here is how you can get ready for Google Analytics 4....
by idigmarz | Nov 11, 2021 | Digital Marketing Strategy, Google, Tips and Tricks
As concerns about privacy and information sharing rise from everyday consumers alongside the need for personal and trending information from advertisers, Google has had to adapt and create changes for its ad privacy policy, and not without turmoil. Recently, Google...
by idigmarz | Oct 8, 2021 | B2B Marketing, Digital Marketing Strategy
The Covid-19 pandemic has changed virtually every aspect of our lives from how we live and socialize to how we conduct our businesses. While eventually, we expect most of our routines to fall back into normalcy, it’s projected that the nature of buying, selling, and...
by idigmarz | Mar 24, 2021 | Branding and Website Redesign, Building a brand online, Digital Marketing Strategy
We can all agree that building a customer base would be extremely difficult if no one in your target group knew your business existed, yet many companies neglect to develop their brand awareness. Creating brand awareness is about much more than consumers’ knowledge of...
