Do Your Focus Keywords Matter? A Look at SEO

Posted by gobbletygoop
On September 20, 2017
0 Comments
content, Focus Keywords, google, SEO

Back in the early days of SEO, keyword density was the easiest way for almost any business to start ranking. Google scanned data based purely on the focus keywords that were present on the page, allowing marketers to easily measure success based entirely on how you ranked for your keywords.

We Love Data…and Call Tracking

Posted by gobbletygoop
On January 19, 2017
0 Comments
AdWords, analytics, data, google

We. Love. Data. We love collecting it. We love sorting it. We love analyzing it. We love talking about it. And we are always looking for ways to add more data into our analytics to drive better marketing decisions for our clients. We recently added call tracking to all our clients’ AdWords campaigns and the […]

Ways To Create Innovative Content

Posted by gobbletygoop
On September 9, 2016
0 Comments
analytics, brand pages, content marketing, customer service, engagement, facebook, google, internet, marketing strategy, media, News, Oakville, SEO, social, social marketing, social media, social networking, viral video

When it comes down to manufacturing creative innovative content for your audience, it might be hard to come up with compelling things to say or do that will bring attention to your brand. You want enhanced credibility that people can go to source and understand.

Why Google Reviews Are Important

Posted by gobbletygoop
On August 25, 2016
0 Comments
Ads, Advertising, analytics, content marketing, google, marketing strategy, media, social advertising, social marketing, social media, social networks, tips

We look to Google to solve a lot of our day-to-day dilemmas. From browsing and booking an upcoming trip, to finding a business nearby, to forgetting the address of that same business and searching for it again – Google is there to help, along with their handy Google review system.

How the Removal of Google Sidebar Ads Affects your Marketing Strategy

Posted by gobbletygoop
On March 11, 2016
0 Comments
google, marketing strategy, Oakville

Not long ago, it was announced that Google would be removing sidebar ads from their search results, and the changes have already begun. The Google sidebar ads that will be removed do not include Product Listing Ads (PLAs). These ads are especially helpful for e-commerce organizations because they can showcase your product with an image, […]

5 Really Cool Wearable Tech Gadgets

Posted by gobbletygoop
On February 19, 2014
0 Comments
2014, cool, google, google glasses, samsung, smart watch, technology, wearable tech

There is no doubt… the future is here. The rat race to design, develop and fine-tune the next revolutionary gadget is on. Wearable tech blew up in 2013 and so we can only expect big things to come this year. We’re pretty much a stone-throw away from a full-out Star Trek or Minority Report style […]

Research: Social Media Finally Seen As Essential for CEOs

Posted by gobbletygoop
On June 4, 2013
0 Comments

[Courtesy of Forbes.com] Attention CEOs: Social media is now viewed as essential for leadership communications and business intelligence, and more executives globally are getting with the program. Business leaders, formerly reluctant towards its usage, are being encouraged to embrace it in rapidly increasing numbers. According to research released in December by my firm […]

How Google Could Lose Its Grip on Mobile Search

Posted by gobbletygoop
On October 22, 2012
0 Comments
mobile search

[written by Todd Wasserman, courtesy of Mashable.com] If you think Google has a commanding lead in the traditional search advertising market, you should check out how the company’s doing in mobile search. Last year, 91% of the global market for mobile search went to Google, according to IDC. What’s more, while search is 47% of the desktop […]

Posted by gobbletygoop
On May 25, 2012
0 Comments
google, Pinterest, social networks

{written by Cotton Delo, courtesy of adage.com] Though Traffic From Marketers and Users Is Light, Google Doubles Down on Investment Google+ launched brand pages six months ago, introducing new social lingo, including “hangouts,” “circles” and “+1s.” But strike up a conversation with a digital marketer these days, and talk of “+1s” has been replaced by […]

The $5 Billion Facebook IPO

Posted by gobbletygoop
On February 2, 2012
0 Comments
facebook, google, ipo

We knew Facebook was big -- you don't get to 800 million users without making a few bucks -- but until today, we didn't know just how big. Facebook filed papers for an initial public offering on Wednesday, pulling back the curtains on the inner workings of the world's largest social networking site and opening a new phase in the company's ambitious plan to compile, and make money off of, our personal information.

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