by idigmarz | Aug 23, 2023 | Digital Marketing Strategy, In the News
A digital transformation has been happening in the home services industry. What does that mean? What does that look like? The home services industry encompasses a wide range of trades such as HVAC, plumbing, lawn care, house cleaning, and electrical work that make up...
by idigmarz | Jun 14, 2023 | In the News
HVAC marketing is its own unique world of marketing. When HVAC dealers go searching for a marketing agency, they want one that already knows the business, the customers, and how to convert them. As an HVAC marketing agency ourselves, we have some tips we’d like to...
by idigmarz | May 31, 2023 | In the News, Social Media Posting
There’s a lot of buzz surrounding the social platform TikTok. With concerns about the safety and security of user data, and China’s influence on the app, some countries are considering a ban – if they haven’t already done so. While TikTok is a huge advertising...
by idigmarz | May 15, 2023 | Conversion Optimization, Digital Marketing Strategy, In the News
Replacement for Human Expertise ChatGPT. This AI language model has impacted our lives in so many ways already. Whatever your industry, whatever your job, you can probably find a way that ChatGPT can make your life easier. For writers, it can act like an assistant and...
by idigmarz | Oct 20, 2017 | In the News
Many Canadians are familiar with telemarketing scams. Almost everyone has taken a call claiming to be from the CRA (Canada Revenue Agency) that demand immediate payment of back-taxes or face jail time. To this day, we still receive this call multiple times a week at...
by idigmarz | Sep 16, 2016 | Digital Marketing Strategy, In the News
If there is one thing we continue to learn in 2016, it’s that marketing is always evolving. Brands must focus on improving the customer experience and marketing in a digital-first world. Emerging channels like video, mobile and social media are creating more ad view...
