by idigmarz | Aug 14, 2024 | In the News
While Google Ads automated recommendations offer potential advantages for large enterprises, smaller businesses are not reaping the same benefits. Instead of boosting results, Google’s suggestions are eating budgets up quickly and hurting your ROI significantly. Why...
by idigmarz | Mar 15, 2024 | Google, In the News, Search Engine Optimization, Technology
With the introduction of AI, comes Google’s Search Generative Experience (SGE), an innovation in the search engine experience. What does it look like? How does it work? And most importantly, how will it affect your business rankings on Google? Digital marketers are...
by idigmarz | Mar 8, 2024 | idig in the news, In the News
This year, 2024, iDIG is celebrating its 20th year anniversary! This would have never happened without our incredible team members and our loyal clients. We find ourselves reflecting on our evolution, growth and accomplishments that have defined our company over the...
by idigmarz | Jan 29, 2024 | In the News, Paid Advertising, Technology
What does the future hold for ad tech as we enter 2024? Certainly, AI will be there and companies will be looking to harness it optimally to improve content, campaigns and strategy. The streaming and TV landscape will get a bit of a shakeup as major streaming services...
by idigmarz | Nov 23, 2023 | In the News, Paid Advertising
If you haven’t heard, Google is phasing out third-party cookies, beginning in January. This marks a notable transformation for the Google ad engine. Despite the news first being shared in 2020, marketers, publishers, and ad tech entities are still unsure what the...
by idigmarz | Nov 1, 2023 | In the News
In a digital world that’s constantly evolving, you need to adapt to stay relevant, let alone get ahead and grow. Adapting means implementing the newest and best technologies for your business. Not only can technology help you expand your business, but it can make...
