Marketing to a diverse generation

Marketing to a diverse generation

Most folks believe that the millennials are one single (entitled) entity of young adults between the ages of 18 and 34. And this would be somewhat incorrect. They are not a single entity—they are, in fact, incredibly diverse. Different cultures, different...
The ideal image size for social media

The ideal image size for social media

Visual content has always trended high in social media, but over the last year or so, platforms such as Instagram, Pinterest and Snapchat have grown into a few of the top social networking sites in the world—surpassing Twitter in mobile downloads in both the Apple and...
Are you up for a Snapchat?

Are you up for a Snapchat?

Snapchat is a mobile app that allows users to snap a photo or a video, add a caption (or drawing) and send it to a friend. They’ll view it, laugh, and then the Snap disappears—like a mission impossible self destruct message. Users decide when sending how long...