Take Control and Moderate Facebook Page Comments and Reviews!

  • Posted by gobbletygoop
  • On August 2, 2017
  • 0 Comments
  • engagement, facebook, social media, tips
Engaging with your customers online in an important digital marketing strategy, where the end goal is usually to spark lively discussions on your brand’s social media pages, especially Facebook. However, it’s unrealistic to think that you’ll only ever receive positive comments and reviews on your social media channels. That’s why it’s extremely important to moderate […]
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Keeping Content Marketing Material Clear and Concise

  • Posted by gobbletygoop
  • On July 7, 2017
  • 0 Comments
  • blogging, content marketing, facebook, tips
Sales are all about making connections with your consumer base. Therefore, plain language in your content marketing is vital to the success of your business. They’re fundamentally linked because your audience needs to be able to clearly understand the point you’re making to connect with your brand.
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Significant Evolutions in eCommerce

  • Posted by gobbletygoop
  • On June 9, 2017
  • 0 Comments
  • eCommerce, facebook, marketing strategy
A few months ago, Facebook made an announcement that Store, their online eCommerce platform, now allows customers to make purchases without leaving Facebook and they’ve made improvements to allow the Store to be more mobile-friendly. This is an improvement from the previous iteration, where users had to leave Facebook to complete a purchase.
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Content is (Still) King – Make Sure You’re Producing High Quality Content

  • Posted by gobbletygoop
  • On May 31, 2017
  • 0 Comments
  • content marketing, engagement, marketing strategy, tips
In the last few weeks, we’ve been highlighting some of the technologies at the CES (Consumer Electronics Show) and how they’ll impact marketing this year and well into the future. Interestingly, one theme emerged this year that didn’t rely on a new technology—the demand for high quality content. In a year dominated by fake news […]
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Online Reviews Part 3: Employing a Review Funnel to Generate Positive Response

  • Posted by gobbletygoop
  • On April 5, 2017
  • 0 Comments
  • facebook, google, online reviews, Review Funnel
Collecting positive customer reviews requires a systematic approach. To increase the number of positive reviews posted and mitigate the damage from negative reviews, idig Marketing has created and implemented review funnels for our clients. Each funnel is specifically tailored to the individual needs and specifications of our clients, but the overall strategy is the same.
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Online Reviews Part 2: Navigating the World of Paid Fake Reviews

  • Posted by gobbletygoop
  • On March 29, 2017
  • 0 Comments
  • facebook, Fake Review, google, Online Review
Last week, we discussed the importance of online reviews for your business, both for your bottom line and your reputation. However, it can be time-consuming to persuade customers to post reviews and to continuously monitor the reviews you’ve acquired on different sites. In an effort to circumvent the time commitment, some businesses take a shortcut […]
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Online Reviews Part 1: Importance and Overview of Review Sites

  • Posted by gobbletygoop
  • On March 23, 2017
  • 0 Comments
  • facebook, google, online reviews, yelp
Online reviews are critical for a business, as consumers increasingly rely on them to guide their decision-making. Positive reviews can increase sales and build trust for your brand, while negative reviews can scare off potential customers and chip away at your brand’s reputation.
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Use Call-Only Campaigns to Increase Conversions

  • Posted by gobbletygoop
  • On February 9, 2017
  • 0 Comments
  • Advertising, facebook, google, marketing, social media marketing
When you’re on-the-go, how often do you find the time to sit down at a computer and search for what you need? With smartphones in hand, we can find whatever we’re looking for at a moment’s notice. This is why call-only campaigns on Google and Facebook are so effective for businesses large and small: you […]
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Essentials For Building Your Brand With Social Media

  • Posted by gobbletygoop
  • On September 29, 2016
  • 0 Comments
  • Advertising, analytics, brand pages, content marketing, customer service, engagement, facebook, Instagram, marketing strategy, media, News, Oakville, social advertising, social media, Social Media Campaign, social media marketing, social networks, tips, Twitter
What are the building blocks and essentials for creating a successful social media base? Whether you’re selling a product, trying to gain followers or attempting to persuade people for a cause, your audience needs to be able to find you first:
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List of Marketing Trends to Watch

  • Posted by gobbletygoop
  • On September 16, 2016
  • 0 Comments
  • Advertising, analytics, brand pages, content marketing, customer service, facebook, google, media, Oakville, social marketing, social media, social media analytics, Twitter
If there is one thing we continue to learn in 2016, it’s that marketing is always evolving. Brands must focus on improving the customer experience and marketing in a digital-first world.
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