Paid Advertising Archives - idig Marketing

Quickly Connect with Customers Using Google’s Lead Form Extensions

Lead form extensions are now available for Google search ads. This exciting new mobile ad format has been in beta-testing for the last few months but is now finally available for all ad accounts, allowing advertisers to capture high-intent searchers directly on Google...

Unwrapping Holiday Shopping Trends

Digital Marketing Strategy, Paid Advertising, What we do

The holidays are a profitable time for businesses. Last year, Canadians spent $50 billion in December and it’s likely that number will be even higher this year.1 For your business to take a portion of that spending, you need to mobile-optimize your website and ensure...

New Features Have Been Added to Google My Business Listings

Google, Google Local Services Ads, Paid Advertising

[vc_row remove_padding=”no-padding-vc-row”][vc_column][vc_column_text]Google is continually evolving and adding new features. As a business owner, it’s important to keep up to date with these changes in order to stay relevant in your industry and ahead of...

Three Factors to Consider when Running a PPC Strategy

Paid Advertising

Pay-per-click (PPC) should be part of a comprehensive digital strategy to generate meaningful website traffic, promote content and increase quality leads and sales. To see a good return on investment (ROI) on your PPC strategy, you need to advertise on the right...

The Difference Between Organic Search and Paid Search

Paid Advertising

The terms “Organic Search” and “Paid Search” may not sound familiar to the average person, but should be common knowledge for anyone who’s business operates online. The two terms refer to the types of results that are presented when someone seeks an answer online....

The Importance of Video Marketing for Your Business

Digital Marketing Strategy, Paid Advertising, Video Marketing

In today’s world of digital marketing, businesses are constantly looking for better ways to reach their target audience and keep them engaged. Creating original quality content that is relevant and fresh is an essential part of every effective digital marketing...

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