by idigmarz | Jan 29, 2024 | In the News, Paid Advertising, Technology
What does the future hold for ad tech as we enter 2024? Certainly, AI will be there and companies will be looking to harness it optimally to improve content, campaigns and strategy. The streaming and TV landscape will get a bit of a shakeup as major streaming services...
by idigmarz | Nov 23, 2023 | In the News, Paid Advertising
If you haven’t heard, Google is phasing out third-party cookies, beginning in January. This marks a notable transformation for the Google ad engine. Despite the news first being shared in 2020, marketers, publishers, and ad tech entities are still unsure what the...
by idigmarz | Jan 2, 2020 | Google, Paid Advertising
Lead form extensions are now available for Google search ads. This exciting new mobile ad format has been in beta-testing for the last few months but is now finally available for all ad accounts, allowing advertisers to capture high-intent searchers directly on Google...
by idigmarz | Dec 12, 2019 | Digital Marketing Strategy, Paid Advertising, What we do
The holidays are a profitable time for businesses. Last year, Canadians spent $50 billion in December and it’s likely that number will be even higher this year.1 For your business to take a portion of that spending, you need to mobile-optimize your website and ensure...
by idigmarz | Aug 28, 2019 | Google, Google Local Services Ads, Paid Advertising
[vc_row remove_padding=”no-padding-vc-row”][vc_column][vc_column_text]Google is continually evolving and adding new features. As a business owner, it’s important to keep up to date with these changes in order to stay relevant in your industry and ahead of...
by idigmarz | Apr 12, 2019 | Paid Advertising
Pay-per-click (PPC) should be part of a comprehensive digital strategy to generate meaningful website traffic, promote content and increase quality leads and sales. To see a good return on investment (ROI) on your PPC strategy, you need to advertise on the right...