Paid Advertising, Technology
The CES (Consumer Electronics Show) in January highlighted a number of technologies that will have a big impact on marketing in the future and 2017. One of the most talked about gadgets this year was Amazon’s Alexa. It wasn’t new to the show—it debuted two years...
Facebook, Paid Advertising
Video content took off wildly on Facebook in 2016 and granted yet another way for marketers to reach their audiences. With video content continuing to be the clear leader in digital marketing for 2017, it’s no wonder that video publishers and advertisers alike have...
Conversion Optimization, Paid Advertising
When you’re on-the-go, how often do you find the time to sit down at a computer and search for what you need? With smartphones in hand, we can find whatever we’re looking for at a moment’s notice. This is why call-only campaigns on Google and Facebook are so effective...
