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Meet Alexa—The Future Voice of Marketing

The CES (Consumer Electronics Show) in January highlighted a number of technologies that will have a big impact on marketing in the future and 2017. One of the most talked about gadgets this year was Amazon’s Alexa. It wasn’t new to the show—it debuted two years...

2017 Marketing Trends: Advertising in a Mixed Reality World

Technology

The Consumer Electronics Show (CES) is an annual trade show where companies debut their cutting-edge technology and innovation is unveiled. Over the next few weeks, we’ll look at some of the products and trends from the show that will have a big impact for marketers...

Facebook Messenger Bots Are Here: AI & Your Business

Facebook, Technology

Facebook Messenger has made a huge impact on social media ever since its launch years ago, developing quickly and becoming an essential communication tool for millions around the world. Now, with Facebook Messenger bots, it’s become one of the newest ways your...

Engagement metrics—playing the numbers

Technology

The most important aspect of any engagement metric is to understand what type of conversion you want to achieve through your marketing actions. For every campaign, you need a goal. This may sound obvious, but in a social networking world, the equation is not so easy....

What’s new in Facebook?

Facebook, In the News, Social Media Posting, Technology

A lot. Facebook is constantly evolving its platform in order to keep things exciting for its users—and also to add some friendly competition with other platform services. Here’s a quick rundown on a few of the latest changes. In addition to Facebook pixels,...

Facebook Conversion Pixels mean no more guesswork

In the News, Social Media Posting, Technology, Tips and Tricks

Advertising on Facebook is a given. It remains the dominant social referral traffic site and not advertising there would be almost neglectful, a missed opportunity at the very least. The goal of advertising is to turn users into customers—it’s marketing for...

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Meet Alexa—The Future Voice of Marketing

2017 Marketing Trends: Advertising in a Mixed Reality World

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