Essentials For Building Your Brand With Social Media

Posted by gobbletygoop
On September 29, 2016
0 Comments
Advertising, analytics, brand pages, content marketing, customer service, engagement, facebook, Instagram, marketing strategy, media, News, Oakville, social advertising, social media, Social Media Campaign, social media marketing, social networks, tips, Twitter

What are the building blocks and essentials for creating a successful social media base? Whether you’re selling a product, trying to gain followers or attempting to persuade people for a cause, your audience needs to be able to find you first:

List of Marketing Trends to Watch

Posted by gobbletygoop
On September 16, 2016
0 Comments
Advertising, analytics, brand pages, content marketing, customer service, facebook, google, media, Oakville, social marketing, social media, social media analytics, Twitter

If there is one thing we continue to learn in 2016, it’s that marketing is always evolving. Brands must focus on improving the customer experience and marketing in a digital-first world.

Ways To Create Innovative Content

Posted by gobbletygoop
On September 9, 2016
0 Comments
analytics, brand pages, content marketing, customer service, engagement, facebook, google, internet, marketing strategy, media, News, Oakville, SEO, social, social marketing, social media, social networking, viral video

When it comes down to manufacturing creative innovative content for your audience, it might be hard to come up with compelling things to say or do that will bring attention to your brand. You want enhanced credibility that people can go to source and understand.

Why Google Reviews Are Important

Posted by gobbletygoop
On August 25, 2016
0 Comments
Ads, Advertising, analytics, content marketing, google, marketing strategy, media, social advertising, social marketing, social media, social networks, tips

We look to Google to solve a lot of our day-to-day dilemmas. From browsing and booking an upcoming trip, to finding a business nearby, to forgetting the address of that same business and searching for it again – Google is there to help, along with their handy Google review system.

Why Brands Should Use Social Media

Posted by gobbletygoop
On July 13, 2016
0 Comments
Advertising, analytics, brand pages, content, content marketing, customer service, engagement, facebook, google, social media, social media analytics, Social Media Campaign, social networks

We use it every day, from a tweet, a status update, a hashtag, a post or an upload everyone now in our society communicates with social media. Because it appeared so quickly and became something that the world relies on, social media has developed a reputation for being a non-existent marketing interest, therefore, making it […]

The Ripple influence is more than marketing theory

Posted by gobbletygoop
On November 26, 2015
0 Comments
content marketing, digital marketing, layering marketing, leverage tools, marketing strategy, radio marketing, social marketing, the ripple effect, word of mouth

At idig, we believe in the ripple. It’s not a new theory to marketing, but one that we’ve dug out of our traditional marketing trunk and applied to the digitally social world of business. Today, word-of-mouth marketing exists at a more sophisticated level, and the ripple effect is faster, overlapping and almost has a conscience […]

The Top 5 Reasons your business should be BLOGGING

Posted by gobbletygoop
On November 13, 2015
0 Comments
blogs, tips, top 5

We’re often asked if blogging is really necessary. Especially from small to mid-size businesses that just don’t want to part with the time or resources to produce quality content on a regular basis. Our answer is almost always a resounding YES, no matter what you do—blogging makes a difference to your bottom line. We consistently […]

Engagement metrics—playing the numbers

Posted by gobbletygoop
On October 29, 2015
0 Comments
data, engagement, engagement metrics, goals, recency, tips, visitor frequency

The most important aspect of any engagement metric is to understand what type of conversion you want to achieve through your marketing actions. For every campaign, you need a goal. This may sound obvious, but in a social networking world, the equation is not so easy. This is why so many companies struggle (and fail) […]

Your website design is affecting your user engagement & pageviews

Posted by gobbletygoop
On October 9, 2015
2 Comments
engagement, page views, tips, users, website, website design

The average reader has about 15 seconds of attention span. That means you have a very short amount of time to instil confidence, trust, interest, credibility, and enjoyment to the users landing on your site. And let’s face it; all websites are not created equal. Some websites are stuck in the past with broken links, […]

Tapping the power of social media promotions

Posted by gobbletygoop
On September 11, 2015
0 Comments
consumers, deals, facebook, promotions, sales, social media, toronto, Twitter

Some of the most effective social media content campaigns are promotions. They can extend your reach and further engage consumers. But running promotions is not as easy as it sounds. Content marketing is not about hard-sell advertising, or saturating feeds with too much self-promotion. And regardless of what country you live in, if you choose […]

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