by idigmarz | Sep 25, 2024 | Insights, Tips and Tricks
In a crowded market like the HVAC industry, standing out online is crucial for your business. With most customers choosing from the first few companies they find in search results, a strong search engine optimization (SEO) strategy is essential for boosting your...
by idigmarz | Feb 7, 2022 | Content Marketing Strategy, Tips and Tricks
Regardless of the industry, no website is complete without content. Website content can range from written content to images and videos. Each piece of content can play a vital role in increasing your company’s credibility, converting potential customers and improving...
by idigmarz | Nov 11, 2021 | Digital Marketing Strategy, Google, Tips and Tricks
As concerns about privacy and information sharing rise from everyday consumers alongside the need for personal and trending information from advertisers, Google has had to adapt and create changes for its ad privacy policy, and not without turmoil. Recently, Google...
by idigmarz | Mar 22, 2021 | Content Marketing Strategy, Digital Marketing Strategy, Tips and Tricks
Marketing trends are no different than any other trends in that, by definition, they are constantly changing. Business-to-business marketing trends often get overlooked as long as the influx of leads doesn’t stop, but it’s important to look at the clients you are...
by idigmarz | Jan 21, 2021 | Digital Marketing Strategy, Tips and Tricks
In order to develop a successful marketing strategy, it’s important to have some foresight into the year ahead. By taking a critical look at digital marketing trends of 2020, we’ve put together a list of the trends we think will be most important in 2021. Marketing...
by idigmarz | Dec 17, 2020 | Digital Marketing Strategy, Tips and Tricks
Deciding whether to use search ads vs display ads for your online campaign can be a difficult decision to make. It’s important to make the right choice in order to maximize the potential of your paid advertising budget, which is why we’ve outlined everything you need...
