Do Your Focus Keywords Matter? A Look at SEO

  • Posted by gobbletygoop
  • On September 20, 2017
  • 0 Comments
  • content, Focus Keywords, google, SEO
Back in the early days of SEO, keyword density was the easiest way for almost any business to start ranking. Google scanned data based purely on the focus keywords that were present on the page, allowing marketers to easily measure success based entirely on how you ranked for your keywords.
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Ways To Create Innovative Content

  • Posted by gobbletygoop
  • On September 9, 2016
  • 0 Comments
  • analytics, brand pages, content marketing, customer service, engagement, facebook, google, internet, marketing strategy, media, News, Oakville, SEO, social, social marketing, social media, social networking, viral video
When it comes down to manufacturing creative innovative content for your audience, it might be hard to come up with compelling things to say or do that will bring attention to your brand. You want enhanced credibility that people can go to source and understand.
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The Ripple influence is more than marketing theory

  • Posted by gobbletygoop
  • On November 26, 2015
  • 0 Comments
  • content marketing, digital marketing, layering marketing, leverage tools, marketing strategy, radio marketing, social marketing, the ripple effect, word of mouth
At idig, we believe in the ripple. It’s not a new theory to marketing, but one that we’ve dug out of our traditional marketing trunk and applied to the digitally social world of business. Today, word-of-mouth marketing exists at a more sophisticated level, and the ripple effect is faster, overlapping and almost has a conscience […]
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The Top 5 Reasons your business should be BLOGGING

  • Posted by gobbletygoop
  • On November 13, 2015
  • 0 Comments
  • blogs, tips, top 5
We’re often asked if blogging is really necessary. Especially from small to mid-size businesses that just don’t want to part with the time or resources to produce quality content on a regular basis. Our answer is almost always a resounding YES, no matter what you do—blogging makes a difference to your bottom line. We consistently […]
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Your website design is affecting your user engagement & pageviews

  • Posted by gobbletygoop
  • On October 9, 2015
  • 2 Comments
  • engagement, page views, tips, users, website, website design
The average reader has about 15 seconds of attention span. That means you have a very short amount of time to instil confidence, trust, interest, credibility, and enjoyment to the users landing on your site. And let’s face it; all websites are not created equal. Some websites are stuck in the past with broken links, […]
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Why your B2B content isn’t engaging

  • Posted by gobbletygoop
  • On May 12, 2015
  • 0 Comments
  • B2B, businesses, content, strategy
All too often we get asked by B2B companies why their audiences aren’t growing or engaging—even though they are committed to putting out content. The commitment to sharing content is only the foundation of a great strategy. Compelling content that is share-worthy is the key to growing audiences. If your B2B audiences aren’t growing or […]
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Is It Share Worthy?

  • Posted by gobbletygoop
  • On March 21, 2014
  • 0 Comments
  • caring, Rules, share, share worthy, social media, tips, Twitter, wow factor
The rules of cyber conduct demand that you share if you find something cool online. After all, it’s the humane thing to do. But how do we know exactly what is “cool” enough to actually create some buzz on social? Follow these tips to get you closer to the results your inner social junkie is […]
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How To Run A KILLER Contest On Social Media

  • Posted by gobbletygoop
  • On February 25, 2014
  • 0 Comments
  • contests, facebook, guidelines, how to, rules and regs, Twitter, what we do
Everybody loves a good contest. What’s not to love? Your company attracts some new fans (which could translate into new customers) and your contestants get the chance to take home some free stuff. It’s an all-around win-win. They give you the perfect opportunity to get creative, build stronger relationships with your followers and ultimately learn […]
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Content Marketing 101 (Part II)

  • Posted by gobbletygoop
  • On January 22, 2014
  • 0 Comments
  • content, Content Marketing 101, Part 2, series
Introducing our idig Marketing step-by-step guide to developing a content marketing program. As promised, here is Part II of Content Marketing 101. You can find Part I of the series here.
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Content Marketing 101 (Part I)

  • Posted by gobbletygoop
  • On January 20, 2014
  • 0 Comments
  • 2 part series, content, content marketing, guide, management, social media, step-by-step, strategy
Introducing our idig Marketing step-by-step guide to developing a content marketing program. The truth is that we live in a social world, where content is king. Marketers are quickly realizing that the key to developing an engaged audience is good content. This doesn’t necessarily abide by the old marketing rule of in-your-face advertisement that screams […]
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