Content
Capture your audience with great content.
Content is key to growing your business and connecting with your audience. But, in a world where content is constantly being created and shared, you have to stand out to capture your audience. iDIG delivers strategic on-brand content marketing programs that resonate with your audience and generate leads, increase traffic, and convert visitors.
Content Marketing Services
When done correctly, content builds trust with your audience, develops credibility, and turns viewers into buyers. With on-point content marketing campaigns, we help convert casual window shoppers into repeat customers.
A Killer Content Strategy to Reach Your Target Audience
Generating powerful content that inspires and informs your audience starts with a solid strategy. iDIG’s team collaborates closely with you to understand your business and its unique value proposition to carefully construct a customized content strategy that attracts and engages your audience. All of our strategies are backed by data and audience insights.
Professional Copywriting & Editing That Converts
Our seasoned writers have a way with words. They know how to get your message across and in front of the people who need to see it. Drawing from experience in a range of industries, our wordsmiths wield words that win over your audience. Basically, they inform and convert your visitors.
Blog Posts – Garner trust and gain credibility while improving your website’s ranking with the help of SEO-optimized blog articles that help and inform your audience.
Landing Pages – Capture and convert visitors into leads and leads into sales with compelling copy and beautiful design.
Radio/Video Scripts – Whether it’s radio ads, TV spots or videos, we write catchy scripts that promote your brand’s unique value proposition and attract new customers.
Website Copy – Revitalize your website and push users through your sales funnel with 100% unique, SEO-optimized copy that’s engaging and influential.
E-Blasts – Grab your readers’ attention and drive traffic to your website with informative and actionable e-blasts and newsletters.
Social Media Strategies to Grow Your Audience & Your Business
Our social media masters strategize, create, schedule and post timely social media content that engages your audience, increases brand awareness, and improves brand recognition. Your social presence reflects your brand’s voice and values, serving as a platform to inspire and interact with your audience and attract new customers.
Tell Your Brand’s Story with Compelling Creative
What would a story be without pictures? Our skilled creatives custom-design graphics that reinforce your brand identity, showcase your business offerings, and compel them to take action. We produce creative content that tells your story, helping customers visualize what it would be like to experience your product or service.
Social Media
Our social media masters strategize, create, schedule and post timely social media content that engages your audience and increases brand awareness and brand recognition. Your social presence reflects your brand’s voice and values, serving as a platform to inspire and interact with your audience.
Grow your social presence, grow your audience, grow your business.
Creative
What would a story be without visuals? A big part of telling your company’s story includes well-designed, custom imagery that reinforces your brand identity and showcases your business offerings. We help your customers visualize what it would be like to experience your product or service.
Our team consists of skilled creatives who come up with content that speaks to your audience and compels them to act, through graphic design, video production or print advertising.
Related Projects/ Case Studies
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An In-House Team of Dedicated Designers & Creatives
We are immensely proud to be able to say that all of our design work is done in-house. Our incredibly talented design team creates all the graphics, images, and visual content you need. We have the perfect mixture of traditional marketing and innovative design – a combination you won’t find anywhere else.
Optimize Your Content
Search Engine Optimization (SEO)
All of our content follows a proven SEO methodology. Every piece of content we create adheres to SEO best practices which will help your business achieve a top ranking in search engines. We perform a thorough analysis of your industry to produce content that matches user intent.
- Keyword Research & Optimization
- Rank Tracking & Reporting
- Influencer Outreach & Network Building
- Mobile & Local Strategy
- User Experience
Conversion Optimization
A strong content program moves users through the sales funnel – nurturing visitors until they become qualified leads and repeat customers. We use data to inform every aspect of conversion optimization. By focusing on proven methods to optimize conversions, we’ve been able to double and even triple our customers’ revenues.
Precise Targeting
The better you understand your target market, the better you’ll be able to target them with relevant content, messaging, and ads. We’ll help you understand and speak precisely to your target market. As your depth of audience insight grows, you’ll see higher conversion rates and improved ROI.
Content Creation & Marketing for All Industries
For nearly 20 years, iDIG has executed fruitful content creation and marketing campaigns for companies in a myriad of industries. As one of Canada’s first social media marketing agencies, we’ve been at it for a long time and we know our stuff. We get results.
Our dynamic and highly-experienced team drives your desired outcomes and supports your overall success.
Simply put, good content increases revenue.
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What We Do Best
Data & Analytics
We move beyond the standard marketing analytics and measure what matters most – your customer Cost Per Acquisition (CPA). We focus on the marketing data that shows the value marketing brings to your bottom line.
Web Design & Development
We design functional websites that attract and capture your target audience. We construct user experiences that guide visitors through your sales funnel.
e-Commerce
We develop e-Commerce solutions and online stores with an intuitive UX to make it easy for your customers to place orders online. Fast, simple, and secure checkout to improve online sales.
Website Maintenance
Our work doesn’t stop after we launch your site. We provide ongoing maintenance and support to ensure your critical business infrastructure functions optimally.
Hosting & Security
We protect and secure your digital business, using advanced security tools to defend against suspicious activity, malware, fraud, and any risky behaviour before it impacts your bottom line.
Integrated Business Solutions
One of our core competencies is integrating technologies to create seamless business ecosystems that connect and communicate with each other to streamline operations.
Content
Content marketing is key. Our robust SEO-optimized content programs are crucial for achieving brand recognition, raising engagement, increasing conversions, and amplifying sales.
PPC/Google Advertising
We’re a professional Google Ads management agency. We use best practices, proven formulas, and data-backed insights to bolster exposure, generate more leads, and boost sales.
Social Media Management
No time for social? Our team creates and manages social media campaigns that connect and resonate with your existing and potential customers.
Creative & Graphic Design
We’ll help get you noticed and make a lasting impression whether you need a logo, graphics, print, videos, landing pages, or completely revitalized branding.
SEO & Organic Search Optimization
Organic rankings outperform paid listings. We’ll help you rank higher through keyword research, UX design, optimized content and other SEO best practices.
Video Marketing & Production
Our in-house team can plan and execute impactful video marketing campaigns, whether it’s promotional videos, educational content or shorts and reels.
Conversion Rate Optimization
By optimizing your digital marketing, you can improve your conversion rates. iDIG executes complete conversion rate optimization for more leads, more conversions & more sales.