Conversion Rate Optimization (CRO)
Data-Driven Conversion Rate Optimization Techniques to Maximize Your ROI
Increase your conversion by 20% or more in just 90 days.
iDIG has a proven track record of successful conversion rate optimization. We’ve helped major brands such as Hudson’s Bay, Broil King, Hakim Optical and Daikin grow, and we can help optimize your business, too.
A CRO Agency with Proven Results
Get more conversions, more sales, and more revenue with the same ad budget.
Let’s Connect
The iDIG Marketing Method
Analysis
It all begins with a thorough analysis of your digital assets and advertising results. Basically, we find out what’s going wrong and where. We will look at the following:
- Google Analytics
- Website Performance & Traffic
- User Experience (UX)
- Information Architecture
Strategy
Once we’ve identified opportunities for optimization, we formulate a holistic plan. One that’s measurable and repeatable, and that ultimately brings you more business. In this step of the process, we will:
- Identify key metrics
- Determine target audience
- Collect user feedback & other data
- Create an action plan & roadmap
Testing
The testing phase involves A/B testing to validate the effectiveness of each CRO element. We’ll test different versions of ads, landing pages, etc., so we can scientifically measure the impact on conversions and see what’s working. This phase may include:
- New designs
- Improved creative assets
- Unlimited A/B testing
- Analysis of results
Implementation
We then implement all the changes based on what we learned from the testing. CRO is an ongoing process, so we will continue testing and implementation to constantly improve conversions. During the implementation stage we:
- Deploy proven tactics
- Perform ongoing refinements
- Monitor results & track data
- Provide support & consultation
Testing
The testing phase involves A/B testing to validate the effectiveness of each CRO element. We’ll test different versions of ads, landing pages, etc., so we can scientifically measure the impact on conversions and see what’s working. This phase may include:
- New designs
- Improved creative assets
- Unlimited A/B testing
- Analysis of results
Implementation
We then implement all the changes based on what we learned from the testing. CRO is an ongoing process, so we will continue testing and implementation to constantly improve conversions. During the implementation stage we:
- Deploy proven tactics
- Perform ongoing refinements
- Monitor results & track data
- Provide support & consultation
Why Choose iDIG For Your Conversion Rate Optimization Services
We make every click count.
15+
years of results
Proven
CRO Specialist
End-to-end
optimization expertise
Worked with hundreds of clients across North America
What Can Conversion Rate Optimization Do for Your Business?
- Lower acquisition costs
- Increase customer lifetime value
- Increased web traffic
- Enhanced user experience
- More leads
- Higher revenues
- Better understanding of customer
- Optimal business performance
How Does Conversion Rate Optimization Work?
By optimizing your digital marketing, you can improve your conversion rates. This is an ongoing process that’s informed by data and analytics. In order to optimize your conversion rates, we need to find out why they’re low and what we need to enhance to get better results.
iDIG Executes Complete Conversion Rate Optimization for More Leads, More Conversions & More Sales
- Web Design
- iContent Marketing
- SEO
- PPC/Google Ads
- User Experience (UX)
- Landing Pages
- eCommerce
How To Tell if Your Business Needs CRO Help
The reality is every business needs conversion rate optimization. It should be a core component of ongoing business optimization and campaign development.
But, if you’re still questioning it, here are some signs that your business needs CRO help:
- Your conversion rates are low. Even a one-second delay in page load time can reduce your conversion rate.
- You don’t have any landing pages. Launching new campaigns without landing pages means missed opportunities.
- Your marketing campaigns aren’t performing. You need to optimize campaigns regularly for better performance.
- Your page load speed is slow. The recommended page load speed for maximizing conversions is 0-4 seconds.
- Your CTAs aren’t working. A CTA needs to be strategically placed, well-written, and personalized in order to convert.
- Your site is dated, not responsive, and lacking in UX. A website designed for your users is crucial to converting.
Conversion Rate Optimization (CRO) FAQ
How much does CRO cost?
This depends on the work involved. Depending on whether you want only certain areas of your business optimized, or everything. There are also a few ways CRO agencies charge their clients, including retainers and per project. iDIG typically establishes a retainer for CRO services as conversion rate optimization is an ongoing process that requires continuous refinement.
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization is the process of increasing the number of people who perform the action you want them to. This could be purchasing a product, signing up for a service, filling out a form, or clicking a link.
For example, if you want more people to sign up for your service, you need to optimize a number of aspects of your marketing and advertising. iDIG has been doing this for companies across a range of industries for many years. We really know how to improve all areas of your digital marketing to get you better conversion rates, whether you want more website traffic, more sales, or a greater number of qualified leads.
What does a CRO agency do?
A CRO agency is a marketing company that helps businesses optimize their conversion rates. This includes improving website performance, tailoring ads, building SEO, and much more. CRO agencies like iDIG audit companies, run tests, and devise and deploy strategies that increase conversions. CRO agencies can also help lower CPA and better target a business’s ideal audience.
Ready to convert more?
What We Do Best
Data & Analytics
We move beyond the standard marketing analytics and measure what matters most – your customer Cost Per Acquisition (CPA). We focus on the marketing data that shows the value marketing brings to your bottom line.
Web Design & Development
We design functional websites that attract and capture your target audience. We construct user experiences that guide visitors through your sales funnel.
e-Commerce
We develop e-Commerce solutions and online stores with an intuitive UX to make it easy for your customers to place orders online. Fast, simple, and secure checkout to improve online sales.
Website Maintenance
Our work doesn’t stop after we launch your site. We provide ongoing maintenance and support to ensure your critical business infrastructure functions optimally.
Hosting & Security
We protect and secure your digital business, using advanced security tools to defend against suspicious activity, malware, fraud, and any risky behaviour before it impacts your bottom line.
Integrated Business Solutions
One of our core competencies is integrating technologies to create seamless business ecosystems that connect and communicate with each other to streamline operations.
Content
Content marketing is key. Our robust SEO-optimized content programs are crucial for achieving brand recognition, raising engagement, increasing conversions, and amplifying sales.
PPC/Google Advertising
We’re a professional Google Ads management agency. We use best practices, proven formulas, and data-backed insights to bolster exposure, generate more leads, and boost sales.
Social Media Management
No time for social? Our team creates and manages social media campaigns that connect and resonate with your existing and potential customers.
Creative & Graphic Design
We’ll help get you noticed and make a lasting impression whether you need a logo, graphics, print, videos, landing pages, or completely revitalized branding.
SEO & Organic Search Optimization
Organic rankings outperform paid listings. We’ll help you rank higher through keyword research, UX design, optimized content and other SEO best practices.
Video Marketing & Production
Our in-house team can plan and execute impactful video marketing campaigns, whether it’s promotional videos, educational content or shorts and reels.
Conversion Rate Optimization
By optimizing your digital marketing, you can improve your conversion rates. iDIG executes complete conversion rate optimization for more leads, more conversions & more sales.