Data & Analytics
Data is the key to optimizing marketing efforts.
Data and analytics is at the core of everything we do. We have the tools to gather and read the data and the experience and know-how to act on it. All of our strategies are 100% backed by data-based insights. iDIG moves beyond the standard marketing analytics and measures what matters most – your customer Cost Per Acquisition (CPA).
How We Use Data & Analytics to Scale Business
We focus on marketing data that shows the value marketing brings to your bottom line. This helps us develop a more effective marketing strategy centred around increasing revenue and decreasing your CPA. Some call us a Marketing Analytics Agency, but you can just call us “that company that gets us results”.
Our Performance-Enhancing Strategies Are Powered by Data
iDIG is a data-driven marketing agency. We also empower our clients to become insights-driven organizations by not only collecting data but recognizing its value and putting it to work for you. In other words, we gather key data and put it to use, whether it’s for precise ad targeting, conversion optimization, or SEO.
Tracking & Monitoring Enlightens Decision Making
We track and monitor all kinds of data to zero in on what drives consumer actions to refine marketing campaigns and optimize your return on investment. We leverage advanced marketing analytics tools including UA (Universal Analytics), GA4 (Google Analytics), Supermetrics and Tableau to improve decision making.
Regular Reporting is Key to Total Transparency
Every month, your individual account manager will meet with you for a program review to discuss the success and progress of your campaigns. Reporting is a priority because we’re dedicated to transparency. We utilize these reports to make better marketing decisions, improve return on ad spend, optimize conversions, and stay ahead of the competition.
Strategies Built on a Foundation of Data & Insights
The path to success starts with a solid strategy. And data and analytics is the key to a winning strategy. As we track, collect, and analyze data, we gain insights that provide the foundation for our strategies. We rely on data to guide all of our decisions, solve business challenges and strengthen campaigns.
Related Projects / Case Studies
How Data & Analytics Increases Success & Improves Business
- Reduce customer acquisition costs
- Improve the performance of ads, creative, and messaging
- Simplify and enhance the customer experience
- Inform where and how to spend on ads
- Get a better return on investment in campaigns
- Understand consumer demands and trends
- Optimize and differentiate products for consumers
Let’s Connect
What We Do Best
Data & Analytics
We move beyond the standard marketing analytics and measure what matters most – your customer Cost Per Acquisition (CPA). We focus on the marketing data that shows the value marketing brings to your bottom line.
Web Design & Development
We design functional websites that attract and capture your target audience. We construct user experiences that guide visitors through your sales funnel.
e-Commerce
We develop e-Commerce solutions and online stores with an intuitive UX to make it easy for your customers to place orders online. Fast, simple, and secure checkout to improve online sales.
Website Maintenance
Our work doesn’t stop after we launch your site. We provide ongoing maintenance and support to ensure your critical business infrastructure functions optimally.
Hosting & Security
We protect and secure your digital business, using advanced security tools to defend against suspicious activity, malware, fraud, and any risky behaviour before it impacts your bottom line.
Integrated Business Solutions
One of our core competencies is integrating technologies to create seamless business ecosystems that connect and communicate with each other to streamline operations.
Content
Content marketing is key. Our robust SEO-optimized content programs are crucial for achieving brand recognition, raising engagement, increasing conversions, and amplifying sales.
PPC/Google Advertising
We’re a professional Google Ads management agency. We use best practices, proven formulas, and data-backed insights to bolster exposure, generate more leads, and boost sales.
Social Media Management
No time for social? Our team creates and manages social media campaigns that connect and resonate with your existing and potential customers.
Creative & Graphic Design
We’ll help get you noticed and make a lasting impression whether you need a logo, graphics, print, videos, landing pages, or completely revitalized branding.
SEO & Organic Search Optimization
Organic rankings outperform paid listings. We’ll help you rank higher through keyword research, UX design, optimized content and other SEO best practices.
Video Marketing & Production
Our in-house team can plan and execute impactful video marketing campaigns, whether it’s promotional videos, educational content or shorts and reels.
Conversion Rate Optimization
By optimizing your digital marketing, you can improve your conversion rates. iDIG executes complete conversion rate optimization for more leads, more conversions & more sales.