Data & Analytics
Data is the key to optimizing marketing efforts.
Data and analytics is at the core of everything we do. We have the tools to gather and read the data and the experience and know-how to act on it. All of our strategies are 100% backed by data-based insights. iDIG moves beyond the standard marketing analytics and measures what matters most – your customer Cost Per Acquisition (CPA).
How We Use Data & Analytics to Scale Business
We focus on marketing data that shows the value marketing brings to your bottom line. This helps us develop a more effective marketing strategy centred around increasing revenue and decreasing your CPA. Some call us a Marketing Analytics Agency, but you can just call us “that company that gets us results”.
Our Performance-Enhancing Strategies Are Powered by Data
iDIG is a data-driven marketing agency. We also empower our clients to become insights-driven organizations by not only collecting data but recognizing its value and putting it to work for you. In other words, we gather key data and put it to use, whether it’s for precise ad targeting, conversion optimization, or SEO.
Tracking & Monitoring Enlightens Decision Making
We track and monitor all kinds of data to zero in on what drives consumer actions to refine marketing campaigns and optimize your return on investment. We leverage advanced marketing analytics tools including UA (Universal Analytics), GA4 (Google Analytics), Supermetrics and Tableau to improve decision making.
Regular Reporting is Key to Total Transparency
Every month, your individual account manager will meet with you for a program review to discuss the success and progress of your campaigns. Reporting is a priority because we’re dedicated to transparency. We utilize these reports to make better marketing decisions, improve return on ad spend, optimize conversions, and stay ahead of the competition.
Strategies Built on a Foundation of Data & Insights
The path to success starts with a solid strategy. And data and analytics is the key to a winning strategy. As we track, collect, and analyze data, we gain insights that provide the foundation for our strategies. We rely on data to guide all of our decisions, solve business challenges and strengthen campaigns.
How Data & Analytics Increases Success & Improves Business
- Reduce customer acquisition costs
- Improve the performance of ads, creative, and messaging
- Simplify and enhance the customer experience
- Inform where and how to spend on ads
- Get a better return on investment in campaigns
- Understand consumer demands and trends
- Optimize and differentiate products for consumers
What We Do Best
We move beyond the standard marketing analytics and measure what matters most – your customer Cost Per Acquisition (CPA). We focus on the marketing data that shows the value marketing brings to your bottom line.
We protect and secure your digital business, using advanced security tools to defend against suspicious activity, malware, fraud, and any risky behaviour before it impacts your bottom line.
By optimizing your digital marketing, you can improve your conversion rates. iDIG executes complete conversion rate optimization for more leads, more conversions & more sales.