Home Builder Marketing

Canada’s Premier Home Builder Marketing Agency

Get more leads.

Sell more homes.

As a home builder, you have enough to manage. Let iDIG handle your marketing.

iDIG is a full-service development and marketing agency that specializes in Home Builder marketing. With over 10 years of experience working with custom home builders and home renovation companies, iDIG understands builder challenges and the strategy needed to increase sales, profits, and overall success.

We are your partners in business. Your success is our success – and we really mean that. At iDIG, we combine the power of targeted PPC advertising and high-quality content marketing to grow brand awareness, attract new customers, and grow revenue.

Featured Client: Custom Home Builder

Omega Homes

We started working with iDIG in May of 2016. Since then they continue to exceed our expectations and business continues to grow. The iDIG team is courteous, professional, and very fast to respond to our requests. It is our pleasure working with them and we made the right choice in using them for all our marketing needs.

– Jeff, Omega Homes, President

Omega Homes had been steadily busy and growing over the years, but they were not considered a top builder based on the size and scale of their projects. Soon after iDIG was referred to Omega Homes, we were engaged to take their business to the level they are now – one of the top custom home builders in the Ottawa area.


Our strategy resulted in a significant increase in leads and bookings.

2 Months

Our client was ranking in the top three results for their geography in Google,
generating a significant improvement in organic traffic.

12 Months

Our client had doubled the number of projects underway and doubled that again in its pipeline, with the majority of those as a direct result of our program.

30 Months

Our client was building 400-500% additional homes per year, and booked projects two years in advance.

60 Months

Our client ranks #1 for almost all relevant search terms in their region. Omega Homes is building more homes than ever and projects are booked 1-2 years in advance.

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SEO Matters for Custom Home Builders

In order to get customers online, you need a custom website for your business. And, you need your website and content to be optimized for search engines so potential customers can find you. When you have a well-developed website and relevant content that’s SEO optimized, you’ll be easier to find. Plus, you’ll stand out from your competition.

Lead Generation for Custom Home Builders

We know how to market home construction companies like yours. We understand where to find your target audience and how to convert them into leads and how to turn those leads into sales. It takes the right strategic mix of home builder marketing strategies and lead generation tactics.

iDIG Does It All Under One Roof

Home Builder Website Design & Development

With a custom responsive website, you can showcase the work that you’ve done and demonstrate your expertise. A website is often a potential client’s first impression, so it better be good. We’ve been developing custom websites for over 20 years, and we’ve done several sites for home builders. All of our other marketing efforts will drive leads to your website where they can fill out contact forms or browse products and services.

SEO & Organic Search Engine Optimization

You can’t just put up a website and wait for people to come. You need a solid SEO strategy. To come up with the strategy that will bring people to your website, we do an SEO audit. We’ll determine what your ideal customers are searching for and we’ll help you rank better for those keywords. Then, using local on-page and off-page and other SEO best practices, we’ll get your home builder website in the top rankings on Google. That means, when people search for custom home builders, they find you first.

PPC / Google Advertising

PPC/Google Advertising is a surefure way to get leads and new customers. It’s a core component of our digital marketing strategy for home building companies. As we improve your ranking through SEO best practices, we deploy proven ad campaigns to reach a wider audience and convert more customers. Our knowledge and expertise in home builder marketing means you’ll see results in no time. We’ll continue to refine and drill down the ad campaigns until we reach a low CPA and optimal ROI.

Content Program

A key part of constructing an effective website, improving your Google ranking, and launching ad campaigns that perform is creating quality content. Your website requires informative yet engaging content in order to convert your visitors. Your Google ranking depends on an ongoing topical content program to inform and build your audience. Plus, powerful ad campaigns need powerful copy. That’s where our copywriting team comes in. They’re subject matter experts with experience creating all the home building content you’ll need.

Social Media for Home Builders

Social media is how you gauge your audience, grow your brand, and interact with your customers. We provide social media marketing and management services that support your company’s growth. Our social media gurus do everything from creating your business profile, managing it, and developing your following on the relevant platforms. Social media works to support your SEO strategy, helping drive real results for your business.

Creative & Graphic Design

Perception is important, especially in the customer service industry. While you provide top-notch customer service and build beautiful custom homes for your clients, we’ll create beautiful custom graphics and design assets that will make your brand stand out. With over 30 years of combined experience, our creative team knows how to develop, rework, and grow brands across a range of industries, including home building. From website designs to logo creation to promotional video production, our team serves your business by communicating your brand and your company’s values.

Why Choose iDIG?

Specializing in high-traffic and high-quality lead generation, iDIG Marketing has a proven track record of growing home-building businesses. We implement best-in-class strategies that drive more sales to your business.

Custom home builders come to us because:

We are full-service
We are data-driven
We are growth-focused
We are an in-house team
We never outsource
Our Commitment

We’re committed to our clients but we don’t make our clients commit to us. Plus, we offer total transparency and full visibility on your PPC and ad spending.

No Long-term Contracts

We don’t force lengthy service contracts on our clients. We’re so confident that you’ll be happy with our PPC management services that we only require 90 days’ notice of cancellation at any time. If you choose to end your service agreement with iDIG, you will retain full ownership and access to your PPC & Google Ads accounts.

Methodical Campaign Tracking

When you work with iDIG, you are assigned a dedicated campaign manager to provide you with one-on-one customer support and sales traction updates. Regular ongoing reporting enables you to stay in the loop and track your ROI, and it keeps us accountable.

We Take Zero Commission on Ad Spend

Many digital marketing agencies charge upwards of 20% to manage PPC campaigns. iDIG Marketing takes zero commission on ad spend. We set a program retainer and dedicate the appropriate time each week to your business.

Ready for better results?

With a full-service digital agency behind you, you’ll get more traffic, more leads, and more conversions.

What We Do Best