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What are Conversion Analytics?

What are Conversion Analytics?

Conversion analytics are the data and insights which can be accessed and analyzed on an ongoing basis; conversion analysis is the process of auditing a website—and making adjustments—to increase the number of actions a visitor takes. Both seem much the same, yet are...
How to Set Up Curbside Pickup

How to Set Up Curbside Pickup

Before March, “curbside pickup” wasn’t in our vocabulary. Things have drastically changed and now consumers are expecting flexible shopping options from all businesses. Even as restrictions are lifted and more stores are allowed to open, customers will continue to...
Proud to Support our Community

Proud to Support our Community

It’s important to support our community, especially during difficult times. Over the last month, there has been a significant increase in demand for food assistance programs and organizations like the Kerr Street Mission (KSM) have stepped up to provide provisions to...
Online Reputation Management

Online Reputation Management

Over the last decade, communications and relationships between businesses and their customers have changed drastically. Where unsatisfied consumers used to voice their gratitude and displeasure towards a company directly, and relatively privately, they are now able to...
Get Your Business on Google

Get Your Business on Google

Whether you’re a brick-and-mortar store, completely e-commerce, a large retailer with multiple stores or a local start-up, you need to get your business on Google. In 2019, Google dominated the Canadian market with over 92% of the search engine market share....
Unwrapping Holiday Shopping Trends

Unwrapping Holiday Shopping Trends

The holidays are a profitable time for businesses. Last year, Canadians spent $50 billion in December and it’s likely that number will be even higher this year.1 For your business to take a portion of that spending, you need to mobile-optimize your website and ensure...