PPC/Google Advertising
Improve your bottom line with strategic, targeted ad campaigns.
We’re a professional Google Ads management agency based in Oakville, Ontario. We manage Google Ads and social media ad campaigns for a multitude of B2C and B2B clients of different sizes. idig has a track record of getting measurable results. We’ve been able to double and even triple our clients’ revenues, increase conversion rates, and improve branding equity.
Professional PPC Management Services
As one of the first adopters in Canada of digital marketing, we have been working with Google & Facebook Ads since their inception. As a certified Google Partner and Meta Business Partner agency we have the experience and expertise to help your business grow.
PPC Strategy
Our PPC strategy is customized to each business. We don’t use any cookie-cutter or template techniques. Your accounts will be reviewed and optimized daily by real eyes. We aim to maximize every dollar you spend on pay-per-click advertising. That way you only pay for quality website traffic and visitors.
Conversion Optimization
Conversion optimization lies at the heart of our PPC strategy. In many cases, those conversions are easy to define: sales, service calls, form submissions. In other cases, they’re more nuanced. Sometimes, clients need our help to define them. We work with you to determine how you define success in your business.
Related Projects / Case Studies
Let's Connect
Google Ads
Google offers countless ways to reach your ideal customer. You can achieve your business goals using our expertise to strategically tailor and place your ads for optimal performance. Let us help you take your PPC strategy to the next level by leveraging Google Ads to further your business goals with Search, Display, Video, and Remarketing campaigns.
Whatever your objective, we’ll get you there with the right strategy:
- Responsive Display Ads – Best for brand awareness and remarketing
- Responsive Search Ads – Ideal for catching high-intent shoppers
- Video Ads – A dynamic avenue for raising brand awareness
Non-branded Lead Generation
There’s a lot to gain from non-branded lead generation. Appeal to new customers with campaigns that aren’t brand-specific. If your brand is not a household name, you will benefit from a non-branded keyword strategy. Non-branded lead generation helps you get visibility, web traffic, and leads without overspending on your campaigns.
Keyword Tuning
Reach your audience, secure qualified leads, and maximize ad spend, with well-researched and finely-tuned keywords. Through keyword analysis and keyword audits, we get your ads in front of the right people. We constantly monitor conversion rates and other KPIs throughout each campaign to optimize and fine-tune so you get the most out of your budget.
Call Tracking
Idig can monitor, record, measure, and score all the calls that our advertising efforts generate. We employ a completely integrated call-tracking solution to precisely measure ad success and extract a high level of insight. Call tracking, along with our email form submission tracking, enables us to provide total visibility into your campaign’s performance.
Google Local Service Ads
We advertise your business right at the top of Google to bring you qualified leads in your service area. Local service ads let potential customers discover, contact, and hire service providers like you. Your business gets shown with a Google Guaranteed Badge, a premium promotion, and a profile page with real reviews. And you only pay for the leads related to your business services.
Google Remarketing
Google Remarketing is a data-backed way that we love to increase conversion rates. The reality is that the majority of visitors to your site won’t convert the first time they hit your landing page. But, we don’t just give up on those potential customers. We target them and remarket to them with highly relevant ads until we convert them into paying customers.
Google Analytics Reporting
You work hard for your money and you need to know where it’s going, what’s working, and what needs tweaking. That’s why we share all ad accounts with you, ensuring the highest level of transparency. We also do monthly program reviews to take you through the previous month’s results and insights. This way, you can see how your PPC budget is allocated and be sure that it aligns with your business objectives.
Call Tracking
Idig can monitor, record, measure, and score all the calls that our advertising efforts generate. We employ a completely integrated call-tracking solution to precisely measure ad success and extract a high level of insight. Call tracking, along with our email form submission tracking, enables us to provide total visibility into your campaign’s performance.
Google Local Service Ads
We advertise your business right at the top of Google to bring you qualified leads in your service area. Local service ads let potential customers discover, contact, and hire service providers like you. Your business gets shown with a Google Guaranteed Badge, a premium promotion, and a profile page with real reviews. And you only pay for the leads related to your business services.
Google Remarketing
Google Remarketing is a data-backed way that we love to increase conversion rates. The reality is that the majority of visitors to your site won’t convert the first time they hit your landing page. But, we don’t just give up on those potential customers. We target them and remarket to them with highly relevant ads until we convert them into paying customers.
Google Analytics Reporting
You work hard for your money and you need to know where it’s going, what’s working, and what needs tweaking. That’s why we share all ad accounts with you, ensuring the highest level of transparency. We also do monthly program reviews to take you through the previous month’s results and insights. This way, you can see how your PPC budget is allocated and be sure that it aligns with your business objectives.
Facebook & Instagram Ads
As a company born at the rise of social media, we not only understand the ecosystem, it’s truly part of our DNA. In fact, Meta (formally Facebook) told us we were one of the first dedicated Facebook marketing agencies in all of North America.
Data-driven
We partner with businesses of all sizes to help them optimize their ad spend and get the most possible return out of their Facebook Ads budgets. We know the fastest path to return on investment is to make data-driven decisions. Simply put, we let the results dictate our actions, not our opinions!
Campaign Monitoring
These days, organic reach is next to nil. If you want to survive – let alone grow your brand – you need a dedicated Facebook and Instagram ads team like idig. Our in-house analysts and strategists monitor your Facebook & Instagram campaigns daily and optimize weekly to squeeze every possible conversion from the budget.
Our Commitment
We’re committed to our clients but we don’t make our clients commit to us. We offer total transparency and full visibility on your PPC and ad spending.
No Long-term Contracts
We don’t force lengthy service contracts on our clients. We’re so confident that you’ll be happy with our PPC management services that we only require 90 days’ notice of cancellation at any time.
If you choose to end your service agreement with idig, you will retain full ownership and access to your Google Ads accounts.
Account Spending and Billing Management
When we create your account (or take over your existing account), we set you up as a billing administrator. This means that your business information and your credit card will be set up directly with Google. You’ll see every charge on your card for your actual ad spend. We invoice you for our PPC management services and receive zero commission on advertising spending.
Transparency is a big part of who we are.
Let’s Connect
What We Do Best
Data & Analytics
We move beyond the standard marketing analytics and measure what matters most – your customer Cost Per Acquisition (CPA). We focus on the marketing data that shows the value marketing brings to your bottom line.
Web Design & Development
We design functional websites that attract and capture your target audience. We construct user experiences that guide visitors through your sales funnel.
E-Commerce
We develop e-Commerce solutions and online stores with an intuitive UX to make it easy for your customers to place orders online. Fast, simple, and secure checkout to improve online sales.
Website Maintenance
Our work doesn’t stop after we launch your site. We provide ongoing maintenance and support to ensure your critical business infrastructure functions optimally.
Hosting & Security
We protect and secure your digital business, using advanced security tools to defend against suspicious activity, malware, fraud, and any risky behaviour before it impacts your bottom line.
Integrated Business Solutions
One of our core competencies is integrating technologies to create seamless business ecosystems that connect and communicate with each other to streamline operations.
Content
Content marketing is key. Our robust SEO-optimized content programs are crucial for achieving brand recognition, raising engagement, increasing conversions, and amplifying sales.
PPC/Google Advertising
We’re a professional Google Ads management agency. We use best practices, proven formulas, and data-backed insights to bolster exposure, generate more leads, and boost sales.
Social Media Management
No time for social? Our team creates and manages social media campaigns that connect and resonate with your existing and potential customers.
Creative & Graphic Design
We’ll help get you noticed and make a lasting impression whether you need a logo, graphics, print, videos, landing pages, or completely revitalized branding.
SEO & Organic Search Optimization
Organic rankings outperform paid listings. We’ll help you rank higher through keyword research, UX design, optimized content and other SEO best practices.
Video Marketing & Production
Our in-house team can plan and execute impactful video marketing campaigns, whether it’s promotional videos, educational content or shorts and reels.
Data & Analytics
We move beyond the standard marketing analytics and measure what matters most – your customer Cost Per Acquisition (CPA). We focus on the marketing data that shows the value marketing brings to your bottom line.
Web Design & Development
We design functional websites that attract and capture your target audience. We construct user experiences that guide visitors through your sales funnel.
E-Commerce
We develop e-Commerce solutions and online stores with an intuitive UX to make it easy for your customers to place orders online. Fast, simple, and secure checkout to improve online sales.
Website Maintenance
Our work doesn’t stop after we launch your site. We provide ongoing maintenance and support to ensure your critical business infrastructure functions optimally.
Hosting & Security
We protect and secure your digital business, using advanced security tools to defend against suspicious activity, malware, fraud, and any risky behaviour before it impacts your bottom line.
Integrated Business Solutions
One of our core competencies is integrating technologies to create seamless business ecosystems that connect and communicate with each other to streamline operations.
Content
Content marketing is key. Our robust SEO-optimized content programs are crucial for achieving brand recognition, raising engagement, increasing conversions, and amplifying sales.
PPC/Google Advertising
We’re a professional Google Ads management agency. We use best practices, proven formulas, and data-backed insights to bolster exposure, generate more leads, and boost sales.
Social Media Management
No time for social? Our team creates and manages social media campaigns that connect and resonate with your existing and potential customers.
Creative & Graphic Design
We’ll help get you noticed and make a lasting impression whether you need a logo, graphics, print, videos, landing pages, or completely revitalized branding.
SEO & Organic Search Optimization
Organic rankings outperform paid listings. We’ll help you rank higher through keyword research, UX design, optimized content and other SEO best practices.
Video Marketing & Production
Our in-house team can plan and execute impactful video marketing campaigns, whether it’s promotional videos, educational content or shorts and reels.