Define Your Brand Personality, Story and Positioning
We work collaboratively with your team to understand your business, goals and target market to correctly position your brand.
Digital marketing goes beyond identifying what publications your target market read. From demographics to psychographics, we detail your consumer wants, needs and problems to best determine how to position your brand, products and services to drive business.
We have the history and experience to know it’s not just about impressions and clicks. It’s about assessing your core business objectives and using data to create insights that translate into actionable consumer behaviour.
Whether you are building a new brand or redefining an existing one, we always start with an insight-driven plan.
- Data Collection & Analysis
- Audience Insights
- Competitor Research
- Strategy Development
- Brand Definition/Refinement
- Marketing Channel Analysis
- Content Planning
- KPI and Measurement Plans
Before launching creative solutions and advertisements, idig will build you the roadmap so you know where you’re going and how to measure success.
Optimization comes from analysis. We’re constantly monitoring and assessing what is, and isn’t working and keeping our clients updated through monthly program reviews.
During these meetings, we touch on all aspects of the program, discuss upcoming content ideas and see where you are in real-time with sales and brand growth.
In 15 years, we have worked with a variety of clients and have case studies from virtually every industry.
Pop us an email and let us know what you're trying to achieve. We can share a case study applicable to your business and discuss a clear path forward for your specific situation.