Strategy
Our strategic capabilities are some of our greatest assets.
The power of digital marketing is clear. But, unleashing a directionless digital marketing campaign won’t yield results. You must have a digital marketing strategy and a clear path to success. Without this, you spend money and get nothing in return. iDIG gets you the results you want and need with winning digital marketing campaigns built on solid strategies.
We’re a full-service digital marketing agency.
A comprehensive digital marketing strategy is essential for business growth. Understanding audiences, generating relevant traffic and turning visitors into customers is where iDIG adds real value. As a full-service digital marketing agency, we look at the entire marketing picture from website visitor to happy customer – and everything in between.
One size doesn’t fit all.
We don’t believe in a “one-size-fits-all” approach to digital marketing. Instead, we take the time to understand your organization and customers so we can recommend a strategy based on your individual business needs. At the end of the day, our focus is on optimizing your digital marketing program to achieve the very lowest Cost Per Acquisition (CPA).
Data & Analytics: The Core of iDIG’s Strategy
At the core of everything we do lies data and analytics. Going beyond standard marketing analytics, we focus on what matters most – customer Cost Per Acquisition. Our main priority is to dispatch digital marketing campaigns that add to your bottom line. We harness the power of data and analytics to implement a digital marketing strategy that increases revenue and decreases your CPA.
Our Process
Website Audit
Before we can lay out a clear path to success and a solid digital marketing strategy, we must first perform a website audit. In this step, we inspect your website and analyze your digital presence. Our web experts will evaluate your website’s performance, usability, security, and search engine rankings. We’ll sweep your entire digital space for technical and non-technical issues.
Brand & Market Evaluation
Next, we conduct a comprehensive evaluation of your brand and place within the market. We’ll go beyond your website and investigate your Google Business Profile and other business directory listings. We’ll also complete a thorough competitor analysis to familiarize ourselves with your competitors to gain insight into their strengths, weaknesses, and marketing strategies. All of this will inform our branding and marketing strategies.
Data & Analytics Assessment
iDIG will then complete a detailed assessment of all the available data and analytics. This includes but is not limited to, the data gathered from the previous step, as well as keyword research, buying patterns, engagement trends, conversion rates, average customer acquisition costs, etc. Our team will identify technical issues, optimization opportunities, and trends.
Strategic Recommendations
The final step is to review and implement our strategic recommendations. Based on insights gleaned from our audit, evaluation and assessment, we’ll present you with strategic recommendations and a clear course of action. It might include a website redesign, reputation management, content optimization, paid advertisements, e-Commerce development, local SEO, and much more.
Why Do You Need a Digital Marketing Strategy?
Throwing up a website, paying for some ads, and using some keywords won’t magically grow your business. Digital marketing has evolved. It’s a very competitive landscape. Brands must have a specific and proven digital marketing strategy in order to see results. You need a clearly-defined plan to get where you want to go.
Running digital marketing campaigns blindly, without a solid strategy, will fail. Your competitors are following a strict strategy and that gives them the edge. To surpass your competitors – and even just to keep up – your business requires a formal strategy constructed from a detailed analysis of keywords, KPIs, competitors, engagement, buying trends, etc.
Ultimately, a digital marketing strategy will grow your business and help you achieve your goals faster. Investing in a tailored digital marketing strategy for your business means investing in your future and long-term success.
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What We Do Best
Data & Analytics
We move beyond the standard marketing analytics and measure what matters most – your customer Cost Per Acquisition (CPA). We focus on the marketing data that shows the value marketing brings to your bottom line.
Web Design & Development
We design functional websites that attract and capture your target audience. We construct user experiences that guide visitors through your sales funnel.
e-Commerce
We develop e-Commerce solutions and online stores with an intuitive UX to make it easy for your customers to place orders online. Fast, simple, and secure checkout to improve online sales.
Website Maintenance
Our work doesn’t stop after we launch your site. We provide ongoing maintenance and support to ensure your critical business infrastructure functions optimally.
Hosting & Security
We protect and secure your digital business, using advanced security tools to defend against suspicious activity, malware, fraud, and any risky behaviour before it impacts your bottom line.
Integrated Business Solutions
One of our core competencies is integrating technologies to create seamless business ecosystems that connect and communicate with each other to streamline operations.
Content
Content marketing is key. Our robust SEO-optimized content programs are crucial for achieving brand recognition, raising engagement, increasing conversions, and amplifying sales.
PPC/Google Advertising
We’re a professional Google Ads management agency. We use best practices, proven formulas, and data-backed insights to bolster exposure, generate more leads, and boost sales.
Social Media Management
No time for social? Our team creates and manages social media campaigns that connect and resonate with your existing and potential customers.
Creative & Graphic Design
We’ll help get you noticed and make a lasting impression whether you need a logo, graphics, print, videos, landing pages, or completely revitalized branding.
SEO & Organic Search Optimization
Organic rankings outperform paid listings. We’ll help you rank higher through keyword research, UX design, optimized content and other SEO best practices.
Video Marketing & Production
Our in-house team can plan and execute impactful video marketing campaigns, whether it’s promotional videos, educational content or shorts and reels.
Conversion Rate Optimization
By optimizing your digital marketing, you can improve your conversion rates. iDIG executes complete conversion rate optimization for more leads, more conversions & more sales.