by idigmarz | Jan 29, 2024 | In the News, Paid Advertising, Technology
What does the future hold for ad tech as we enter 2024? Certainly, AI will be there and companies will be looking to harness it optimally to improve content, campaigns and strategy. The streaming and TV landscape will get a bit of a shakeup as major streaming services...
by idigmarz | Nov 23, 2023 | In the News, Paid Advertising
If you haven’t heard, Google is phasing out third-party cookies, beginning in January. This marks a notable transformation for the Google ad engine. Despite the news first being shared in 2020, marketers, publishers, and ad tech entities are still unsure what the...
by idigmarz | Jan 2, 2020 | Google, Paid Advertising
Lead form extensions are now available for Google search ads. This exciting new mobile ad format has been in beta-testing for the last few months but is now finally available for all ad accounts, allowing advertisers to capture high-intent searchers directly on Google...
by idigmarz | Apr 26, 2017 | Technology
The Consumer Electronics Show (CES) is an annual trade show where companies debut their cutting-edge technology and innovation is unveiled. Over the next few weeks, we’ll look at some of the products and trends from the show that will have a big impact for marketers...
by idigmarz | Feb 27, 2017 | Facebook, Paid Advertising
Video content took off wildly on Facebook in 2016 and granted yet another way for marketers to reach their audiences. With video content continuing to be the clear leader in digital marketing for 2017, it’s no wonder that video publishers and advertisers alike have...
