by idigmarz | May 9, 2022 | B2B Marketing, Digital Marketing Strategy
If you work in digital marketing, then you know how important Google Analytics is. But changes are coming in the upcoming year, and after 10 years Google is retiring Analytics 3. So, what exactly does that mean? Here is how you can get ready for Google Analytics 4....
by idigmarz | Mar 9, 2022 | B2B Marketing
Digital marketing is constantly changing and evolving to fit the needs and wants of the consumer. As Covid-19 has changed the way millions of people go to work, conduct business, and advertising, so too has Covid-19 changed the way consumers interact with digital...
by idigmarz | Feb 7, 2022 | Content Marketing Strategy, Tips and Tricks
Regardless of the industry, no website is complete without content. Website content can range from written content to images and videos. Each piece of content can play a vital role in increasing your company’s credibility, converting potential customers and improving...
by idigmarz | Mar 22, 2021 | Content Marketing Strategy, Digital Marketing Strategy, Tips and Tricks
Marketing trends are no different than any other trends in that, by definition, they are constantly changing. Business-to-business marketing trends often get overlooked as long as the influx of leads doesn’t stop, but it’s important to look at the clients you are...
by idigmarz | Apr 3, 2019 | Content Marketing Strategy
Sometimes people overlook the benefits of content marketing when running an e-commerce business. However, a comprehensive content strategy will increase sales by improving brand awareness, driving traffic through organic and paid search and positioning your site as an...
