by idigmarz | Mar 22, 2021 | Content Marketing Strategy, Digital Marketing Strategy, Tips and Tricks
Marketing trends are no different than any other trends in that, by definition, they are constantly changing. Business-to-business marketing trends often get overlooked as long as the influx of leads doesn’t stop, but it’s important to look at the clients you are...
by idigmarz | Apr 3, 2019 | Content Marketing Strategy
Sometimes people overlook the benefits of content marketing when running an e-commerce business. However, a comprehensive content strategy will increase sales by improving brand awareness, driving traffic through organic and paid search and positioning your site as an...
by idigmarz | Jun 19, 2018 | Google, Review and Reputation Management
In today’s modern world of business, few things are more important for a company’s brand image and reputation than online customer reviews. Google reviews are undoubtedly the most important of them all, as they are very effective at driving people to your business,...
by idigmarz | Oct 25, 2017 | Content Marketing Strategy, Mobile
It’s no secret that more and more Canadians turn to their phones instead of desktop computers to access information online. In fact, according to Google, people have two times more interactions with brands on mobile than anywhere else.1 Many Canadian businesses aren’t...
by idigmarz | Jul 7, 2017 | Content Marketing Strategy, Conversion Optimization
Sales are all about making connections with your consumer base. Therefore, plain language in your content marketing is vital to the success of your business. They’re fundamentally linked because your audience needs to be able to clearly understand the point you’re...
