by idigmarz | Mar 3, 2021 | Digital Marketing Strategy, E-commerce & Conversion Optimization, Email Marketing
Contrary to what you might have heard, email marketing is not dying, and in fact, it’s actually projected to grow exponentially in the coming years. That being said, like any eCommerce marketing tool, it is adapting and improving with every passing year to meet the...
by idigmarz | Dec 18, 2019 | Digital Marketing Strategy, Email Marketing
Emails are a great way to connect with customers and the data proves it’s an effective strategy for conversion. However, there are strict laws in Canada that govern email marketing and the fines can be high for businesses that are caught violating Canada’s Anti-Spam...
by idigmarz | Nov 7, 2018 | Content Marketing Strategy, Conversion Optimization
Between business emails, personal correspondence and spam—people receive approximately 94 emails per day.1 While email is a powerful tool, to execute a successful business email marketing campaign, it’s important to follow best practices to help ensure your emails are...
