by idigmarz | Jul 4, 2018 | Digital Marketing Strategy, Social Media Posting
There are many different outlets for your brand to interact with consumers: in person through employees, through the language in advertisements or through online communications on social media. It seems that now, more than ever, it’s becoming increasingly easier to...
by idigmarz | Nov 29, 2017 | Mobile, Paid Advertising
There’s no doubt that we’re moving towards a mobile-first society. Statistics Canada has released interesting, yet not entirely surprising, data from the 2016 Census that has deep implications for your mobile marketing strategy. For example, 76% of Canadians own a...
by idigmarz | Aug 2, 2017 | Review and Reputation Management, Social Media Posting
Engaging with your customers online in an important digital marketing strategy, where the end goal is usually to spark lively discussions on your brand’s social media pages, especially Facebook. However, it’s unrealistic to think that you’ll only ever receive positive...
by idigmarz | Jul 7, 2017 | Content Marketing Strategy, Conversion Optimization
Sales are all about making connections with your consumer base. Therefore, plain language in your content marketing is vital to the success of your business. They’re fundamentally linked because your audience needs to be able to clearly understand the point you’re...
by idigmarz | Jun 15, 2017 | Social Media Posting
Hashtags can be a divisive social media tool. Some embrace the # symbol while others are completely mystified about its purpose and power. When used correctly, hashtags can increase engagement and brand awareness; however, if overused, cluttering your post with...
