by idigmarz | Sep 18, 2024 | Insights
Google has announced a reversal of its plan to phase out third-party cookies, at least for now. This decision to delay the shift to a more privacy-focused alternative has significant implications for marketers, publishers, and web users alike. Here’s what this...
by idigmarz | Mar 15, 2024 | Google, In the News, Search Engine Optimization, Technology
With the introduction of AI, comes Google’s Search Generative Experience (SGE), an innovation in the search engine experience. What does it look like? How does it work? And most importantly, how will it affect your business rankings on Google? Digital marketers are...
by idigmarz | Nov 23, 2023 | In the News, Paid Advertising
If you haven’t heard, Google is phasing out third-party cookies, beginning in January. This marks a notable transformation for the Google ad engine. Despite the news first being shared in 2020, marketers, publishers, and ad tech entities are still unsure what the...
by idigmarz | Jun 14, 2023 | In the News
HVAC marketing is its own unique world of marketing. When HVAC dealers go searching for a marketing agency, they want one that already knows the business, the customers, and how to convert them. As an HVAC marketing agency ourselves, we have some tips we’d like to...
by idigmarz | May 9, 2022 | B2B Marketing, Digital Marketing Strategy
If you work in digital marketing, then you know how important Google Analytics is. But changes are coming in the upcoming year, and after 10 years Google is retiring Analytics 3. So, what exactly does that mean? Here is how you can get ready for Google Analytics 4....
